Inetasia To Conduct Manulife Financial On Site Optimization In English And Chinese

Hong Kong, April, 2013

Seeking to further increase its online presence, Manulife has given leading Asia-based Internet consultancy Inetasia the go ahead to implement a multiple language Optimization strategy.

In signing up for the On Site Optimization which will be carried out in English and Chinese language, the Hong Kong headquartered financial services provider is positioning itself to benefit from another of Inetasia’s areas of expertise. Just over a year ago it began using Webtrends Analytics on Premises, a world-leading solution that provides strategic website analysis and other advanced web analytics.

Inetasia is the Asia-Pacific distributor of Webtrends analytics software in Thailand, Hong Kong, Macau, China, Singapore, Malaysia, Indonesia, Philippines, Brunei, Vietnam, Cambodia and Myanmar. For several years it has been providing the much in-demand software to leading organizations around the Asian region.

Manulife International Limited is a leading Canadian-based financial services group with millions of customers in 22 countries and territories worldwide. It operates in Asia through the brand name Manulife Financial, providing financial protection and wealth management products and services to individual and group customers.

Tasked with increasing the reach, exposure and productivity of Manulife Financial’s online presence, Inetasia suggested a six month On Site Optimization of the news-events’s website in both English and Chinese. As both languages are widely used in Hong Kong, the dual language optimization strategy will help reach the full scope of the news-events’s target audiences.

The search engine optimization and search engine marketing experts at Inetasia will begin research to identify the most relevant and highly searched key phrases that can boost high quality visitor traffic to the Manulife Financial website and increase conversion. The results of this research will then be used to prepare recommendations for the client on the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features.

These recommendations will be aimed at increasing the website’s visibility to and on major search engines like Google, Yahoo and Bing, from which it has been shown a high proportion of website traffic originates. Inetasia will also check that the Manulife Financial website’s design and architecture is search engine friendly.

“On Site Optimization can deliver impressive results to companies like Manulife Financial who recognize the business and strategic value that comes from a higher profile and more productive online presence”, said Inetasia CEO Gregory Smyth. “Inetasia has extensive experience in achieving such results.”