Hong Kong Trade Development Council Extends Webtrends Contract With Inetasia

Hong Kong, March, 2013

Hong Kong Trade Development Council has renewed its contract with Inetasia for the Webtrends Analytics On Premises solution it uses to analyze traffic on its websites as well as the performance of its various online initiatives.

Webtrends Analytics On Premises is a world-leading solution for companies and organizations preferring to secure and maintain their customer information on their own servers, behind their firewall. The solution offers web analytics power and tracking accuracy that is being implemented by an increasing number of business entities, whichthat deal with the public in vast numbers and who value client privacy and data ownership.

Inetasia is the Asia-Pacific distributor of Webtrends analytics software in Thailand, Hong Kong, Macau, China, Singapore, Malaysia, Indonesia, Philippines, Brunei, Vietnam, Cambodia and Myanmar. For a number of years now the news-eventsit has been providing the much in-demand software to leading organizations around the Asian region.

Webtrends analytics software is one of the most sophisticated reporting and decision-making tools available. It offers strategic insights into campaign performance, search engine marketing effectiveness and online customer conversion and retainment techniques. The raw data from a client’s website is transformed into essential insights allowing the client to gain a deeper understanding of its customers and business. Using intuitive analysis and reporting interfaces, in real-time translates into up-to-the-minute data on key metrics alongside equivalent historical trends that are housed by the client.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) serves as a statutory body dedicated to promoting Hong Kong trade. With over 40 overseas offices – including 11 in Mainland China – the council’s mission is to create opportunities for Hong Kong companies, particularly small and medium-sized enterprises, by promoting the trade of goods and services globally. Through a range of promotional activities the HKTDC offers a variety of platforms and business-matching services to connect enterprises in Hong Kong with business partners from around the world.

“The broad business scope and multi-faceted nature of the HKTDC’s operations results in a complex and intertwined visitor traffic flow, website-wise and that is generated through its various online marketing and other online initiatives”, said Inetasia CEO Gregory Smyth.

“Gaining an in depth insight into the likes, dislikes and other characteristics of this online audience is far from an easy task. Webtrends Analytics On Premises is designed to achieve this and provide a client with an accurate and actionable picture of its online presence, which can be used to continuously adapt and improve that presence to increase productivity and strengthen customer relationships.”