The world population as of August 2019 is around 7.7 billion (based on United Nations approximations, as reviewed by Worldometers). Over 57 percent of this – a staggering 4.39 billion people – uses the Internet in 2019 (according to the Digital 2019 reports of Hootsuite and We Are Social).

There’s no doubt that having an online presence in this day and age is beneficial – perhaps even vital – for any business to survive. In order to stand out among the plethora of brands that are competing online, a business that serves Hong Kong needs more than just a website or a social media account; it needs the help of a Google AdWords or PPC agency in Hong Kong.

Google Ads Management Services

The 21st century has given people many reasons for connecting to the Internet. First, the vast majority of contemporary jobs rely on the Web in varying degrees. It’s also used for communication, entertainment, information dissemination, shopping, education, and dozens of other reasons. It’s not surprising, then, that there are over 1.7 billion websites as of August 2019 (as reported by Internet Live Stats), with each having as few as one or as many as 1,000 (or more) pages. This is why search engines are necessary.

An Internet search engine or web search engine is created to rapidly and methodically perform Internet searches. They make Internet surfing a breeze by providing users links to the most relevant results, which are displayed on search engine result pages (or SERPs).

Traditional advertising channels such as televisions, radios, newspapers, and the like have all witnessed a decreasing audience in the recent decade, but the Internet has demonstrated only a continuous rise. Similar to how advertisers struggled to secure a front-page newspaper advertisement or a primetime TV slot commercial, modern advertisers also want their brands to be seen at the topmost and first SERP. Accomplishing this, however, requires work. An experienced Google AdWords agency or PPC agency in Hong Kong can help you achieve this goal.