Small to large organizations understand that there is more to gaining a return on investment (ROI) than only showcasing innovative products and solutions on their website. If your visitors are not taking action on web pages built for conversions, revenue will suffer.

Thanks to AB Tasty, there is a dependable solution to fix non-converting website pages by experimenting with different AB testing methods.

AB Tasty’s 3-in-1 solution

AB Tasty is a conversion rate optimization platform that allows businesses to create more meaningful website/product experiences, which will have a lasting impact on visitors. What makes AB Tasty different from other A/B testing in marketing tools are the three product features.

1. Feature Management

Known as feature flagging, Product and Engineering teams can quickly recognize which customer segments are vulnerable and get triggers for drops on key performance indicators (KPIs). More importantly, feature flagging provides the winning configuration. Overall, your two teams can work smarter, minimize risk, and maximize results.

2. Experimentation

AB testing in marketing enables your business to experiment with existing web page elements (CTA buttons, colors, fonts, images, widgets) with two or three variations (A/B, Multivariate, or Multipage). After comparing two or three pages, you can see the variation with the highest return on investment (ROI).

3. Personalization

AB Tasty’s last platform feature involves the power of artificial intelligence (AI) for advanced audience segmentation, focusing on buyer personas. Whether it is managing audiences with pre-set templates, personalizing campaigns to their wants, and viewing groups' engagement levels, your company can do them all.

Team benefits

The advantages your teams will get by utilizing AB Tasty include the following:

• Marketing & Growth – Increase conversions, Click-Through-Rate (CTR), Average Order Value (AOV), leads/forms submissions, and revenue
• Product Managers – Drive engagement and adoption by building and customizing page features that customers want
• Engineers & Developers – Save time and minimize risk with product web pages that do not provide ROI.

Inetasia and AB Tasty

Our partnership with AB Tasty helps our clients improve user experiences and get more customers through in-depth product usage data. The platform’s features drive new users to become valuable ones. AB testing is a useful growth strategy and essential for conversion rates in the short-term and long-term.

Let’s discuss how AB Tasty’s conversion rate optimization solution can improve your user engagement and increase sales. Contact us now!