Organizations have increased their publishing and monitoring activities on social channels, hoping to create positive media experiences customers will share in order to nurture leads based on their social engagement. This includes moving beyond impressions and clicks and measuring and optimizing the number of actions generated by each campaign.
Singapore is, hands-down, a good place for business. The world’s only island city-state, it is one of Asia’s wealthiest nations, with a remarkable GDP per capita of $93,900 (based on 2017 estimates) that ranks it seventh in the world. In spite of having one of the smallest land areas in Asia, Singapore has the most developed economy in the region, which contributes to its consistent rank as one of the best places in the world for doing business.
Besides being wealthy, Singapore’s population is also very active on social media: based on the Digital 2019 reports of We Are Social and Hootsuite, 4.60 million (79%) of its 5.83 million population use social media every day. Each Singapore-based social media user spends an average of 2 hours and 8 minutes on social media every single day. Each of them also maintains an average of at least 8.8 accounts in different platforms, with their five favorites being YouTube (used by 87% of Internet users in Singapore), WhatsApp (86%), Facebook (82%), Instagram (59%), and Facebook Messenger (52%).
To grow your business in Singapore’s highly advanced yet extremely competitive free market, it’s important to join forces with a proven social media agency in Singapore.
Social media refers to collaborative computer-based technologies (including applications and websites) that enable users to create and share information, ideas, interests, and other forms of expression using web-based communities and networks. The very first social media service (Bulletin Board System in 1978) paved the way for hundreds of other platforms and/or services throughout the past few decades until it reached an unparalleled level of popularity in the present time. Globally, Facebook tops the list of platforms with the most number of users (2.41 billion active every month, as of June 2019 – or 85% of users), followed by YouTube (79%), Facebook Messenger (72%), WhatsApp (66%), Instagram (63%), and Twitter (56%).
According to the Digital 2019 reports, roughly 1 in every 2 people in the world (3.484 out of 7.676 billion) already uses social media. This is a good reason for businesses to work with a proven social media marketing agency in Singapore.
An experienced social media agency in Singapore (or whatever country your business serves) can work with you in ensuring great marketing results for your business. Here are the main benefits of marketing on social media:
Inexpensive
First and foremost, social media marketing enables businesses of all sizes to engage both existing and potential customers at very reasonable costs – usually less than half of rates in traditional marketing avenues. Regardless of whether you’re a bootstrapped startup, a neighborhood bakery, or a Fortune 500 corporation, you all have the capability of reaching thousands and even millions of your target market through social media. It’s normally free to have a social media page. A wonderful equalizer, social platforms give all business pages a default layout so that all businesses are on equal footing.
Reliable
When you constantly post useful information on your social media page, you strengthen your brand’s credibility to people. Infographics, advertorials, and other related formats would be very effective in relaying both your business’s expertise as well as your concern for people. When even one user shares your post to his or her network, you get to benefit from free and effective marketing since people generally trust word-of-mouth advertising through people they’re connected with.
Engaging
One of the main advantages of social media over traditional advertising media (e.g., TV ads) is that it comes in a wide array of formats. You can choose to use ordinary text posts, photos, videos, gifs, or even games and competitions. An experienced social media agency in Singapore can help you determine which media formats and platforms would be most effective in meeting your business objectives.
More Traffic
Being active on social media also produces great benefits for your website and/or online store. According to online marketing experts, a business’s active social media page contributes to its website’s organic search engine optimization (SEO) status. This means that the more frequently you publish relevant social media posts, the higher your website’s search engine rank would be, which leads to more traffic, better leads, and – ultimately – higher revenues.
Personal
Social media allows people to present their distinctive personality to the world, and businesses can do this as well. A reliable social media marketing agency in Singapore has the knowhow to create and deliver a consistent voice to your audience, which builds your image as a reliable name in your field. Moreover, a unique yet consistent voice adds a human side to your brand, which allows people relate more easily with your business.
Supportive
The majority of people nowadays prefer sending inquiries, feedback, and even complaints to businesses' social pages. After all, this allows the former to say what they want to in their most convenient time and at the most efficient manner – much easier and faster than a hotline, e-mail, or online contact form. An added bonus is that businesses can now also use social platforms to perform market research at no cost. While many modern businesses already provide customer support through social platforms, maintaining a competent social media support staff in the long run requires a lot of resources. Our trusted social media marketing agency in Singapore can help you provide efficient and effective customer support across leading social media platforms.
Inetasia Solutions is a full-service digital and social media marketing agency in Singapore that creates and manages bespoke social media
campaigns for businesses of all types and sizes.
With more than 20 years of experience in digital marketing (and counting), we have honed our expertise in harnessing social media to grow all
types of businesses. Our team is comprised of specialists from various disciplines who can craft effective social media strategies that promote
brands in diverse platforms. Our complete suite of integrated social media marketing services in Singapore include (but are not just limited to):
StrategyWe begin by conducting a thorough audit of your business’s existing social media pages. We review your major competitors as well as the prevailing digital landscape before creating a bespoke social media campaign that will work best for your specific brand.
ContentInetasia social media agency in Singapore can produce, seed, and manage all of your needed social media content. Our experts in production, design, and copywriting can deliver unique posts that will educate as well as entertain your target market while staying true to your mission and brand persona. We can manage the entire content process: conceptualization, storyboard creation, casting (if needed), media production, post-editing, and distribution. We are also able to tap influencers who can boost the results of your campaigns with their large online following. Lastly, we have the creativity and skills to create and share viral campaigns.
AdvertisingPutting ads on Facebook, YouTube, LinkedIn, Instagram, and other major social media platforms is inexpensive yet effective. Our experienced social media agency in Singapore can help you create targeted advertisements that give optimal returns for your advertising spend. With more than two decades of experience in online marketing, we can determine the right budget range, platforms, and targeting criteria to use in order to maximize your ads. We are able to effectively target people based on their age, gender, interests, location, online activities, purchasing habits, and other vital factors.
AnalyticsOur content development and distribution services automatically include tracking and reporting of important campaign data like reach, views, clicks, conversions, and many more. We examine each campaign’s effectiveness, strengths, weaknesses, and points for improvement so that we can create more effective campaigns each time.
ManagementMany people now choose to relay their thoughts and feelings to businesses using social media. However, responding to all messages sent across your various social media pages can be both exhausting and costly. This is why Inetasia social media agency in Singapore has assembled a detail-orientated group of ambassadors who can represent your brand across multiple social platforms. We maintain a consistent voice in delivering appropriate and well-timed messages to both your current and prospective customers so that you can focus your resources on developing your core business.
ListeningLast but definitely not the least, Inetasia also offers superior social media listening services, which involves tracking and analyzing what users say about your brand as well as your competitors, who are saying what, and which platforms they’re using. We keep track of all posts, mentions, reviews, hashtag use, and other social actions relating to your brand. We can also provide more complex listening services, which involve software that monitors specific keyword searches by users.
In Singapore, over 4.30 million people can be reached by Facebook ads; over 2.20 million by Instagram ads; and over 1.01 million by Twitter ads. By collaborating with Inetasia, a proven social media marketing agency in Singapore, you can effectively touch base with, involve, and then convert these many active social media users into loyal followers and grateful customers.
We have led successful online marketing campaigns for large brands in Singapore and throughout the world. Some of our leading clients are Prudential, Thai Airways International, Minor International, Global Sources, and GCP Hospitality.
At present, we are honored to be the digital marketing partner of The Asian Development Bank, Hong Kong Exchanges, Hong Kong Tourism Board, iFast Financial, Hong Kong Trade Development Council, Oceanwide Financial, Bosch China, Shin Kong Life Insurance Co., and many other trusted businesses.
Inetasia was established as one of the earliest providers of Internet solutions in Asia in 1999 and has transformed into a leading digital marketing and social media agency in Singapore. We have offices in multiple Asian countries: Singapore, Hong Kong, Taiwan, and Thailand. This multinational presence enables us to provide localized and optimized content for greater social media success. We provide social media marketing services to all types of Singapore businesses at affordable costs. We constantly update our campaigns depending on their performance as well as your audience’s reception of them.
Aside from being an active social media marketing agency in Singapore, we also offer a number of other digital marketing services, including (but not limited to) SEO, Google Ads management, email marketing, digital media buying, consumer analytics, and many more.
to find out how Inetasia social media agency in Singapore can give the best bang for your advertising buck!
