Tealium IQ Tag Management is the leading Tag Management platform in the industry that enables management of disparate data sources across an organization that can help to connect the dots. This can really help companies that have multiple older tags that have built up over time which can affect website performance. The Tealium iQ Tag Management system provides an intuitive interface that empowers digital marketers to easily add, remove, and modify tags or pixels from all vendors in real-time, without IT dependency.

The abundance of third party tags on a site can quickly become a challenge for organizations. Most organizations are reliant upon IT or external agencies for tagging, which makes deploying and managing tags a slow process. This makes matters complicated for web analytics and marketing departments to keep sites competitive. An effective tag management solution accelerates page load time by off-loading excessive code, it allows you to quickly deploy, test and manage tags, and it ensures accuracy and legal compliance of tag data collection. With the Tealium iQ Data Layer, all event and transaction data can be leveraged in a fast and scalable manner, allowing for the management of tags across all digital touchpoints within a unified, intuitive interface.

Tealium IQ Management is easy to implement and does not replace analytics deployments (Google Analytics for example), but instead helps manage data across multiple sources to build audiences enabling appropriate action on that data. Tealium IQ enables the stitching of many data sources together in so you can learn more about your customers and provide them with tailored content.

Tealium takes a powerful and potentially complex system and wraps it in a UI that makes management and administration simple and easy to understand. It is even possible to get new users with no tag management experience and train them to be competent users for their particular tagging needs quickly. Overall Tealium IQ allows companies to fulfil much more complex requirements and requests from marketing teams.

Key to making Tealium IQ a success is the up-front investment in building the data layer as this is the foundation on which everything else is built. Tealium IQ makes this process relatively easy using their huge range of built in tags and extensions plus flexibility with data extensions and custom tags. There is also the benefit of offering non-technical people the tools to manipulate and easily pass data to multiple partners.

If you are trying to manage thousands marketing pixels and build customer segments for optimizing marketing activities Tealium IQ allows IT teams to move ownership to marketing and Mar-Tech teams empowering them to track, update, and optimize marketing activities in real time. Using Tealium IQ also allows improved and more accurate reporting because online transactions can be deduplicated with real time attribution reporting that avoids double counting and ensure that the real source of the transaction is accurately reported.

For implementation Tealium IQ provides flexibility for customization and is vendor neutral so allows for multiple profiles, multiple publishing targets, custom JavaScript execution and the ability to attach them to different browser and custom events. Tealium IQ has granular security controls and SSO integration with standalone authentication / authorization and 2 factor authentication.

These are some of the top business challenges driving companies to search for an effective tag management solution.