Effective PPC services in Singapore as well as any other country is crucial for any business to reach more people online. After all, The Digital 2019 reports of Hootsuite and We Are Social reveal that more than half of the world’s population (i.e., 4.39 billion people out of 7.7 billion as of August 2019, based on estimates by the United Nations as reviewed by Worldometers) use the Internet in 2019.

Due to its real-time access, ease of use, and the myriad of possibilities it offers, Internet browsing ranks among one of modern people’s favorite pastimes. Knowing this, businesses have made the smart move to be on the Web in order to promote their brands to the massive online market.

The list of things that people can do with the Internet is impressive: having groceries delivered to your doorstep in the same day, having a live video call with someone from the other side of the globe, learning how to build a rocket ship right in your garage, and so much more. This explains why billions of people from hundreds of countries use the Internet every single day.

How Search Engines Work

As a result, businesses have long made the move to be where the people are. As of August 2019, there are already more than 1.7 billion websites (based on an Internet Live Stats report). The vast majority of these websites are owned by or associated with businesses. Each of these websites can have anywhere from one to 1,000 (or even more) pages. This large quantity of online data makes search engines indispensable.

A web search engine or Internet search engine enables users to type a search query (or keywords) and then quickly performs a thorough online search before listing the most relevant results on its search engine result pages (or SERPs).

Due to people’s short attention span, being on the top SERP is extremely beneficial to any website. The value of a high SERP ranking is similar to a billboard in a busy urban street, a primetime TV commercial slot, or a front-page newspaper ad. The difference, however, is that while traditional advertising channels have reported decreasing audiences in recent years, the Internet demonstrates a continuous growth in both its use and reach year after year. As a result, businesses can greatly benefit from PPC services in Singapore or whatever country their customers are in.