Inetasia: Professional Press Release Distribution Services
Press release distribution services provide an efficient and cost-effective way of getting your message across to your target market. A well-written and widely-distributed press release can enable organizations – from multinational conglomerates, to local NGOs, and even startup companies – to generate wide online exposure, which helps increase their brand awareness, improve their corporate image, and, ultimately, boost their bottom line.
Benefits of a Press Release
A press release (shortened to PR and also referred to as a media release, media statement, or news release) is a concise, informative, and impactful news article that’s typically written by public relations experts and sent to specific members of the media. Written in clear and direct language, a press release is neither a fact-filled news article nor a direct marketing piece. It is expected to have the following characteristics:
Informative
A press release is usually brief, often fitting in only one page. It delivers objective information about a company, person, or project and follows a standard format and journalistic guidelines. It answers the 5W1H questions (who, what, when, where, why, and how) pertaining to the subject that’s specified in the lead paragraph. Its main objective is to inform the target audience while establishing or strengthening the intended perception and reputation of the subject.
Trustworthy
A high-quality press release is not intended to be used as advertisement; hence, consumer-focused and direct promotional language are both avoided. Perhaps due to this, 44 percent of journalists regard press releases as the most reliable sources of business-related information.
Indirectly Promotional
Despite PRs being objective, press release distribution services enable businesses to indirectly promote their brand. By using search engine optimized content, your PR can appear in the top search engine results page (SERP) whenever your target market searches for keywords related to your business, thus putting your brand right in front of them. And with every user searching for an average of three to four keywords online every day and Google processing nearly 6 billion searches daily, a PR provides lots of opportunities for online exposure.
Timely
Last but not the least, a media statement can be distributed on a regular basis (such as every week or every month) or – more commonly – on an ad hoc basis to communicate important events or announcements. Announcing news on time or much earlier gives your target audience time to soak in your message and take necessary actions (such as saving for your upcoming sale season).
With their many advantages, it’s important to distribute press releases to as many members of your target audience as possible. To do this, you need a reliable provider of press release submission and distribution services.
The Value of Press Release Distribution services
While organizations can send their media statements directly to editors and reporters, it is often more effective to use a trusted PR distribution service. This is because members of the media receive hundreds of press releases on a weekly basis. With their limited resources (i.e., journalists write a maximum of seven stories per day), they publish and distribute only a very small number of the news releases they receive. Using Inetasia’s press release submission service is a more effective means for businesses to share their message. In addition, our PR services feature the following qualities:
Relevant
Inetasia offers superior press release distribution services for businesses in a variety of industries and operating anywhere in the world. We ensure that your PRs are sent only to the most relevant opinion leaders and influencers in media. For instance, if your pharmaceutical company has recently launched an effective cure for a dreaded disease, we will make sure that it’s published and distributed in credible health-related platforms and media sites; if your city-based bookstore acquired limited copies of a bestselling foreign book, we will ensure that this news will reach avid bibliophiles in your area; and so on.
Multichannel
Our targeted PR distribution service not only focuses your resources; it also builds your credibility and ensures that the right people get your message each time. In addition, we ensure wide PR syndication by distributing your press release to a large variety of relevant channels. This maximizes the reach of your media statement and also exposes your message to your target audience multiple times, thus increasing your brand visibility and your chances of staying top of mind.
Targeted
Prior to distribution, we guarantee that your PRs are targeted with relevant keywords. As an experienced provider of online marketing and press release submission services, we can help you determine which keywords to focus on in each of your press releases. Afterwards, we will ensure that your PR reaches as many members as possible of your geographic, industry-specific, demographic, and even psychographic target audience.
Global
With our multinational presence and world-class PR syndication services, we can help you communicate your organization’s key message in multiple languages and across countries and continents.
Full-Service
Inetasia can take the entire press release writing and distribution job off your hands. With our expert writers and PR distribution specialists, we can ensure that your press release is seeded out quickly, at scale, and within your budget. This enables you to devote your precious time and energy on the core aspects of your business.
World-Class Press Release Distribution services
Inetasia Solutions can help you earn valuable press coverage across a variety of credible and top-tier publications. We offer end-to-end PR solutions by handling the PR writing, distribution, and reporting processes.
With strong ties to a network of trusted media outlets, we leverage the Web by ensuring targeted and relevant media exposure for your press release. Besides PR creation and amplification, we also monitor the outcomes of your campaign and provide a detailed report on key metrics such as ROI. Last but not the least, we also share helpful insights that can help you refine your succeeding press releases.
Founded in Hong Kong in 1999, we are a full-service online marketing and press release syndication service provider that has helped countless businesses in many countries. Our advanced technological systems and results-driven approach enable us to help dozens of businesses to harness online platforms and grow their business.
Many respected organizations from all over the globe and representing various industries have trusted Inetasia. Some of these are the Hong Kong Tourism Board, Hong Kong Exchanges, and Hong Kong Trade Development Council (government); Thai Airways International, Minor International, and GCP Hospitality (travel and hospitality); and the Asian Development Bank, Prudential, Bosch China, iFast Financial, Oceanwide Financial, Bank of Communications, and Shin Kong Life Insurance Co. (finance and insurance).
We have also served CP Foods (retail); M1 Limited, Telekom Malaysia, and Advanced Info Service (telecommunications); Mercedes-Benz (automotives); and many other businesses.
More Than PR Distribution Services
In addition to press release writing and syndication services, Inetasia also offers integrated big data solutions, including an optimization and analytics system that reveals consumers’ digital behavior. Businesses can utilize our platform to monitor their campaigns in multiple channels (web, mobile, as well as social).
We are honored to be a preferred partner of Tealium, which enables us to provide a universal system for real-time management of customer data. The enterprise-level Tealium Universal Data Hub uses a multichannel approach that aggregates data across various vendors, teams, and touch points to generate collective consumer intelligence. This can then be used by businesses to produce one-of-a-kind digital experiences for each user.
With multiple offices throughout Asia (specifically, in Singapore, Taiwan, Hong Kong, and Thailand), we are able to provide localized press releases in multiple languages. We help start-ups, small-to-medium-sized businesses, and multinational organizations alike.
While press release distribution and syndication services can bring outstanding benefits to your business, we strongly recommend supplementing it with other effective digital marketing strategies such as consumer analytics, email marketing, social media marketing, Google Ads, digital media buying, and more.
