Six Senses Checks In With Inetasia And Webtrends On Demand
Bangkok, May, 2015
Six Senses Luxury Hotels, Resorts and Spas chooses Webtrends On Demand for enterprise level digital analytics solutions courtesy of Inetasia. The Hong Kong based Internet consulting firm will provide comprehensive consulting, and enterprise level analytics reporting.
Six Senses will be implementing Webtrends On Demand thanks to its multi-channel analytics reporting capabilities. Key features include scalability, enhanced functionality, industry leading data privacy and security, unlimited data collection (no sampled data), open platform integration, and customizable reporting.
Recently, Six Senses began experiencing issues with free online analytics solutions. Limitations in reporting due to incomplete and inaccurate "sampled data" were obstructing Six Senses from taking the next steps across their range of hotel properties. Webtrends comprehensive reporting will allow Six Senses to effectively measure Return on Investment (ROI) for all future digital marketing initiatives.
In addition, Six Senses will be implementing Inetasia’s Campaign Manager solution, allowing them to automatically tag and track online marketing campaigns through Webtrends On Demand.
Inetasia’s local support was a crucial factor for Six Senses when evaluating their digital analytics solutions partner. With their regional production office located in Bangkok, Inetasia will provide multilingual (English and Thai) consulting, and the expertise needed to effectively measure their digital marketing initiatives. The engagement consists of set-up and implementation, requirements gathering, report customization, and end-user training and consulting. The comprehensive consulting package was deemed to be as valuable to Six Senses as the platform itself.
"We are excited about our new partnership with Six Senses, and their leading luxury hotels, resorts and spas throughout the region" said Inetasia CEO Gregory Smyth. "Our dedicated analytics team looks forward to providing the detailed reporting necessary to enhance their digital initiatives and help strengthen the brand’s online presence."
About Inetasia
Inetasia provides big data, analytics services, and data-driven digital marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taiwan, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their digital marketing, analytics and optimization goals.
Operating as two distinct divisions (solutions and media), Inetasia staff have worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, Mercedes-Benz Hong Kong, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, ezTravel and Shin Kong Life Insurance Co.
For more information, please contact Gregory Smyth, CEO
[email protected]