Digital Marketing Expert Inetasia Checks In For Longer Stay at The Strand Yangon

Myanmar, January, 2014

The Strand Yangon and leading Asia-based Internet consultancy Inetasia are heading into the second year of what has proved a very successful digital marketing partnership.

They will now focus on expanding upon the strong foundations built during the first year of their cooperation. That first year saw Inetasia design and implement a bespoke new website for The Strand Yangon and carry out search engine optimization that resulted in some impressive website rankings for the Myanmar property. These rankings have proved particularly valuable in helping The Strand Yangon enjoy a higher profile online presence and to ‘stand out from the crowd’ in what is an extremely competitive Internet environment.

The new website - beautifully reflecting the historic heritage and grandeur of The Strand Yangon which was built in 1901 - incorporates a customised booking tool developed by Inetasia that allows for quick and easy room reservations at the property.

Heading into the second year of their digital marketing cooperation, Inetasia will now embark on more intensive Off Site Optimization for The Strand Yangon, with services such as Pay Per Click (PPC) link building and directory submission to leading directories such as Yahoo, Business.com and Best of the Web. This aims to benefit search engine rankings by providing domain credibility.

True to its mission of delivering clients a comprehensive and tailor-made solution based on their business goals, Inetasia is also providing The Strand Yangon with support and hosting of its website, On Site Optimization auditing to increase the website’s visibility to and on search engines like Google, Yahoo and Bing, online article distribution and all-around Internet consulting.

A key element of the digital marketing campaign is to build content online which focuses not only on The Strand Yangon itself, but also on Myanmar the destination. The distribution of monthly articles to a wide range of online channels draws increased attention to the hotel’s online presence and drives higher traffic flow to its website, helping with organic search engine optimization.

Inetasia’s tailor-made solution for The Strand Yangon enables the property to track and maximise Return on Investment (ROI). This is achieved through integration with Webtrends - the world’s leading web analytics solution. The property receives strategic data of a useable nature that analyses website visitor behavior, conversion and revenue.

“We are delighted to be continuing our successful association with The Strand Yangon. The hotel and travel sector is among Inetasia’s particular areas of expertise, and our digital marketing team is looking forward to delivering this much-loved property increasing benefits and increased Return on Investment through its online presence”, said Inetasia CEO Gregory Smyth.