Manulife Insures Online Success with Webtrends and Inetasia

Hong Kong, March, 2012

Manulife has signed on with leading Asia-based Internet consultancy Inetasia for Webtrends Analytics , a world-leading solution that provides strategic website analysis and other advanced web analytics.

Inetasia is the Asia-Pacific distributor of Webtrends analytics software in Thailand, Hong Kong, Macau, China, Singapore, Malaysia, Indonesia, Philippines, Brunei, Vietnam, Cambodia and Myanmar. For a number of years now it has been providing the much in-demand software to leading organizations around the Asian region.

Manulife International Limited is a leading Canadian-based financial services group with millions of customers in 22 countries and territories worldwide. Operating in Asia through the brand name Manulife Financial and headquartered in Hong Kong, it provides financial protection and wealth management products and services to individual and group customers.

Webtrends Analytics On Premises is ideal for financial institutions like Manulife Financial who prefer to secure and maintain customer information at their own workplace. Customer data resides on a client’s servers, behind its firewall as an additional security measure. Webtrends Analytics On Premises, has become the solution of choice for more and more companies and organizations that value client privacy and data ownership.

As one of the most sophisticated reporting and decision-making tools available, Webtrends analytics software offers insights on campaign performance, search engine marketing effectiveness and customer conversion and retainment techniques. Webtrends Analytics On Premises transforms raw data from a client’s website into essential insights allowing the client to gain a deeper understanding of its customers and business. New trends and emerging business opportunities can be spotted quickly and acted upon more efficiently, while at the same time online campaigns and other activities which may not be performing up to expectations can likewise be identified and refined to better suit the target market.

Using intuitive analysis and reporting interfaces, in real-time, translates into up-to-the-minute data on key metrics alongside equivalent historical trends that are housed by the client.

“The web analysis capabilities Manulife Financial will now benefit from will provide it with vastly increased customer insight, with less effort required”, said Inetasia CEO Gregory Smyth. “Through powerful analytics and in depth reporting, the news-events will have at its fingertips valuable business intelligence that will go an extremely long way in helping Manulife command an online presence that stands out from the crowd.”