Tesco Lotus

B2C Portal

One of the UK's biggest brands and employers needed an online presence in Thailand.

Approached Inetasia with problem

How do we build an Internet presence in that can promote our stores and our brand in Asia while also supporting important internal functions?

Inetasia Solution

Designed, programmed and developed an extensive website that provides Tesco with the ability to initiate several internal functions including human resources recruitment.

Objectives & Technical Summary

Online catalog of product information (supporting over 1,000 products)
Multi-level user access
Store Locator
Online Games and Promotional Activities
Bi-lingual (English & Thai)
Advanced Search Functionality
Creation of a platform to build a unique content rich community-oriented site
Advanced content management tool delivering real-time access to information resources
Post-Launch Services: Content Management & Online Marketing

Technologies Applied

Inetasia's Site Manager
Inetasia's Banner Manager
ASP Scripting and Active X components
MS SQL 2000 with multiple stored procedures and triggers
Win 2000 Server with IIS 5

Results

Tesco Lotus required a large website with extensive product cataloging (over 1,000 products). Inetasia's solution gives Tesco the branding and marketing presence they need in Thailand to ensure their Internet strategy fits in line with the company's global objectives. This website was built in 2002 and rebuilt in 2003. It was a Microsoft referenced site that certified Inetasia as a Microsoft Gold Partner.

Conclusion

Lotus Tesco is a good example of a multinational brand that needed a comprehensive website solution for the Thai market. A website that is bi-lingual and has strong product cataloging features which can be searched quickly and easily and can scale with the growth of the business and the brand in Thailand