Bangkok Seminar

Location :

The InterContinental, 973 Ploenchit Road (BTS Chidlom), Patumwan Bangkok, 10330 Thailand

Date :

Tuesday September 18 ^th, 2007

Time :

09.00 am - 12.00 am

Cost :

500 THB (Payable on arrival)

Integrated Online Marketing

Integrated Online Marketing - Integrating digital marketing, Web 2.0 and monetization techniques with Webtrends web analytics to measure and maximize your online return on investment.

Agenda

Time
08:45 - 09:00 am	:	Registration
09:00 - 09:10 am	:	Opening remarks
09:10 - 9:30 am	:	Digital Marketing and Public Relations Digital Marketing in the Marketing Mix The development of Social Media Digital Marketing and integration with Publicity Efforts Digital Marketing as a tool for Reputation and Issues Management
Speaker	:	Matthew Smith, COO, Vivaldi PR
09:30 - 9:50 am	:	WEBTRENDS - Accuracy Best Practices Importance of Web Analytics Accurately identify visitors and collect traffic data for your site Properly calculate "unique visitors" and conversion rate Defining ROI Monetization - Assigning dollar values to site behaviour
Speaker	:	Gregory Smyth, CEO, Inetasia Solutions Limited
09:50 - 10:10 am	:	MARKET - Digital Marketing Campaigns The evolution of Integrated Digital Marketin The importance of Search Engines Digital Marketing Strategy Overview Web 2.0 Overview The Value of Content Syndication
10:10 - 10:30 am	:	Coffee Break
10:30 - 11:00 am	:	MARKET - Digital Marketing Campaigns Managing a Campaign (Organic vs Pay per Click) Quality Score - Definition and Importance The importance of Landing Pages and Usability What is considered good Conversion?
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:00 - 11:30 am	:	INTEGRATE - Integrating online campaigns with Webtrends, Common problems integrating online campaigns with web analytics New tools for Webtrends integration Measure your online campaigns - Discover where visitors get confused and drop out and why Refining online campaigns to maximize ROI Case Study - Accor French Polynesia Campaign
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:30 - 11:45 am	:	Case Study - Oasis Hong Kong
11:45 - 12:00 pm	:	Q & A
12:00 pm	:	Closing Remarks
Speaker	:	Gregory Smyth, CEO, Inetasia Solutions Limited