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Malaysia Seminar

Location :
Novotel Hydro Majestic Kuala Lumpur 2 Jalan Kia Peng, Kuala Lumpur 50450 Malaysia
Date :
Thursday September 20 th, 2007
Time :
09.00 am - 12.00 am
Cost :
Free of Charge & Refreshments will be served

Integrated Online Marketing

Integrating digital marketing, Web 2.0 and monetization techniques with Webtrends web analytics to measure and maximize your online return on investment.

Agenda

Time    
08:45 - 09:00 am : Registration
09:00 - 09:20 am : Opening remarks
09:20 - 9:50 am : WEBTRENDS - Accuracy Best Practices
  • Importance of Web Analytics
  • Accurately identify visitors and collect traffic data for your site
  • Properly calculate "unique visitors" and conversion rate.
  • Defining ROI
  • Monetization - Assigning dollar values to site behaviour
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
09:50 - 10:10 am : MARKET - Digital Marketing Overview
  • The evolution of Integrated Digital Marketing.
  • The importance of Search Engines
  • Digital Marketing Strategy Overview.
  • Web 2.0 Overview
  • The Value of Content Syndication
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:10 - 10:30 am : COFFEE BREAK
10:30 - 11:00 am : MARKET - Digital Marketing Campaigns
  • Managing a Campaign (Organic vs Pay per Click)
  • Quality Score - Definition and Importance
  • The importance of Landing Pages and Usability
  • What is considered good Conversion?
Speaker : Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:00 - 11:30 am : INTEGRATE - Integrating online campaigns with Webtrends
  • Common problems integrating online campaigns with web analytics.
  • New tools for Webtrends integration.
  • Measure your online campaigns - Discover where visitors get confused and drop out and why.
  • Refining online campaigns to maximize ROI
  • Case Study - Accor French Polynesia Campaign
Speaker : Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:30 - 11:45 am : Case Study – Oasis Hong Kong
Speaker : Wolfgang Jaegel & Gregory Smyth
11:45 - 12:00 pm : Q & A
12:00 pm : Closing Remarks
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited