Getting the most out of your website! (Hong Kong)

Strategies and Solutions to Increase your Online ROI Using Webtrends, Digital Marketing and Monetization Techniques.

Inetasia and Webtrends present an exclusive full-day workshop on Webtrends, Digital Marketing and Monetization Techniques, with special input from senior management at ZAAZ, one of America's leading online branding and monetization consultancies.

This will be a practical, interactive workshop, at which senior management from Inetasia and ZAAZ will analyze participants' websites and share strategies and solutions for Digital Marketing, Web Analytics and Monetization. There will be a maximum of 10 places, so all participants will have ample opportunity to discuss the specific requirements of their own businesses and online offerings, as well as benefit from analysis of their own website.

Topics covered will include:

Digital Marketing - using safe ("white hat") and Web 2.0 techniques to raise your organic search profile and drive more targeted visitors to your website.

Web Analytics - custom Webtrends configuration and reporting to accurately measure the visitor behaviours that really matter to your business.

Online Branding - the latest marketing trends and effective strategies to raise the value of your brand online.

Monetization - assigning a dollar value to different visitor behaviours and optimizing your website to encourage the activities that contribute most to your online ROI.

Panel members at the workshop will be:

• Gregory Smyth, Founder & CEO, Inetasia Solutions
• Wolfgang Jaegel, CTO, Inetasia Solutions
• Shane Atchison, CEO and Co-founder, ZAAZ
• Jason Burby, Chief Analytics & Optimization Officer, ZAAZ

All participants will receive a complimentary 30-page synopsis of Actionable Web Analytics: Using Data to Make Smart Business Decisions, a new book by Shane Atchison and Jason Burby of ZAAZ.

Gregory Smyth Bio

Mr. Smyth founded Inetasia Solutions Limited in January 1998 to market the GFS Research System, a previous version of which he conceptualized and developed while employed over a 3-year period in equity research at Barclays de Zoete Wedd Asia, Ltd (BZW). Mr. Smyth subsequently licensed the technology to Donaldson, Lufkin & Jenrette (DLJ), a U.S.-based investment bank in mid 1998. As part of the license agreement, Mr. Smyth assumed a role as vice president of product development with DLJ until early 2000, at which point the license agreement was converted into an equity stake in Inetasia. Mr. Smyth then assumed a role as CEO of Inetasia with DLJ as an investor and client.

Prior to working for BZW, Mr. Smyth worked as an investment analyst with Pacific Rim Ventures Ltd., a Hong Kong-based private investment firm, where his responsibilities included creating and evaluating business plans and prospectuses for mainland Chinese companies seeking stock exchange listings.

Mr. Smyth was also responsible for initial fundraising for Alluradirect.com (the largest owner direct ski vacation portal in North America), Asiaxpat.com (the leading expat site in Asia) and Myasianvilla.com (a newly launched Asia based villa rental portal).

Mr. Smyth received a BA in Languages and Computer Science from the University of Western Ontario in Canada and an MBA with a focus in Finance and International Business from Dalhousie University in Canada. Mr. Smyth has completed a course in Advanced Corporate Finance at INSEAD.

Wolfgang Jaegel Bio

Mr. Jaegel oversees Inetasia's Webtrends professional services and Search Engine Optimization teams. In his role as CTO, his focus is on building the company's product vision, rapidly growing the Development Team, ensuring customers the delivery of world-class solutions. He also oversees all Webtrends professional services and technical support, providing customers with streamlined and coordinated expertise throughout their adoption and use of Inetasia's integrated solutions and services. His methodology has led to outstanding revenue gains and significant ROI for every Inetasia client.

Mr. Jaegel balances a strong MSc. (Hons) technical education with 16 years of practical hands on experience. With a strong background in Coding and Data Security he is dedicated to pure and applied research in the area of search engine optimization and is a globally recognized expert in the area of SEO and Internet marketing. He is a published author, advisor, and speaker on a variety of Internet topics. Prior to joining Inetasia, Mr. Jaegel ran his own company, E-Traffic Consultants, and worked as a consultant to (among others) Virtualis (USA), Weltkraft Group of Companies, Hercules Technology and the Government of Cambodia.

Mr. Jaegel is a member of the following professional bodies: eMA (eMarketing Association), WAA (Web Analytics Association), IWA (International Webmasters Association - he was on the board in 1998 and 1999), IMA (International Internet Marketing Association), SEMPO (Search Engine Marketing Professionals), W3C (The Worldwide Web Consortium).

Shane Atchison Bio

As an industry thought leader and CEO, Shane has extensive experience in the web analytics space.

As CEO of ZAAZ, a US-based Internet strategy, analytics and creative agency, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. He has over 11 years of strategic consulting, business development, and advisory experience in Web marketing, design, and customer relationship management. Prior to building ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery, and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. He is columnist on ClickZ for "Actionable Analysis"

Jason Burby Bio

Jason Burby is the director of Web analytics for ZAAZ, a Web business consultancy implementing data-driven business initiatives for long-term clients across the US. Using performance scorecards, A/B testing, tool reconfiguration, and other techniques, Jason helps companies better use Web analytics data to improve site business results.

He's worked with Microsoft, Reuters, E*Trade, Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Sprint, Levi Strauss, Qwest, A&E Television Networks and others. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association and a columnist on ClickZ for "Analyzing Customer Data."

About Inetasia

Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and Webtrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

Inetasia's clients include the Hong Kong Trade Development Council, Hong Kong Tourism Board, CB Richard Ellis, SmarTone-Vodafone, CLP Power Hong Kong, Accor Asia Pacific and Visa International.

About ZAAZ

ZAAZ communications consultants offer end-to-end expertise - from brand strategy and creative direction on the front end to dynamic content implementation, database development and integration, hosting and customer behaviour analysis on the back end.

ZAAZ's clients include Starbucks, Hewlett-Packard, Microsoft and National Geographic.