Getting the most out of your website! (Hong Kong)

Maximize the Value of your Website with Webtrends, Digital Marketing and Monetization Techniques.

Maximizing the value of your website in today's competitive online market requires good working knowledge of a range of specialist techniques and solutions. Digital Marketing can help you promote your site to targeted visitors, Web Analytics allows you to track and analyze results, and Monetization can assign a dollar value to visitor behaviours, allowing you to focus on the activities that yield the best ROI.

You are invited to join Inetasia Solutions and the Canadian Chamber of Commerce for a half-day seminar to learn more about strategies for successful online marketing, with exclusive presentations from ZAAZ, a premier US Internet Consultancy providing Branding and Monetization strategies to some of the world's best-known brands.

All participants will receive a complimentary 30-page synopsis of Actionable Web Analytics: Using Data to Make Smart Business Decisions, a new book by Shane Atchison and Jason Burby of ZAAZ.

Seats are limited and are priced at HKD 200 per person for members of the Canadian Chamber of Commerce, and HKD 300 for non-members (payment on the day).

Gregory Smyth Bio

Mr. Smyth founded Inetasia Solutions Limited in January 1998 to market the GFS Research System, a previous version of which he conceptualized and developed while employed over a 3-year period in equity research at Barclays de Zoete Wedd Asia, Ltd (BZW). Mr. Smyth subsequently licensed the technology to Donaldson, Lufkin & Jenrette (DLJ), a U.S.-based investment bank in mid 1998. As part of the license agreement, Mr. Smyth assumed a role as vice president of product development with DLJ until early 2000, at which point the license agreement was converted into an equity stake in Inetasia. Mr. Smyth then assumed a role as CEO of Inetasia with DLJ as an investor and client.

Prior to working for BZW, Mr. Smyth worked as an investment analyst with Pacific Rim Ventures Ltd., a Hong Kong-based private investment firm, where his responsibilities included creating and evaluating business plans and prospectuses for mainland Chinese companies seeking stock exchange listings.

Mr. Smyth was also responsible for initial fundraising for Alluradirect.com (the largest owner direct ski vacation portal in North America), Asiaxpat.com (the leading expat site in Asia) and Myasianvilla.com (a newly launched Asia based villa rental portal).

Mr. Smyth received a BA in Languages and Computer Science from the University of Western Ontario in Canada and an MBA with a focus in Finance and International Business from Dalhousie University in Canada. Mr. Smyth has completed a course in Advanced Corporate Finance at INSEAD.

Wolfgang Jaegel Bio

Mr. Jaegel oversees Inetasia's Webtrends professional services and Search Engine Optimization teams. In his role as CTO, his focus is on building the company's product vision, rapidly growing the Development Team, ensuring customers the delivery of world-class solutions. He also oversees all Webtrends professional services and technical support, providing customers with streamlined and coordinated expertise throughout their adoption and use of Inetasia's integrated solutions and services. His methodology has led to outstanding revenue gains and significant ROI for every Inetasia client.

Mr. Jaegel balances a strong MSc. (Hons) technical education with 16 years of practical hands on experience. With a strong background in Coding and Data Security he is dedicated to pure and applied research in the area of search engine optimization and is a globally recognized expert in the area of SEO and Internet marketing. He is a published author, advisor, and speaker on a variety of Internet topics. Prior to joining Inetasia, Mr. Jaegel ran his own company, E-Traffic Consultants, and worked as a consultant to (among others) Virtualis (USA), Weltkraft Group of Companies, Hercules Technology and the Government of Cambodia.

Mr. Jaegel is a member of the following professional bodies: eMA (eMarketing Association), WAA (Web Analytics Association), IWA (International Webmasters Association - he was on the board in 1998 and 1999), IMA (International Internet Marketing Association), SEMPO (Search Engine Marketing Professionals), W3C (The Worldwide Web Consortium).

Shane Atchison Bio

As an industry thought leader and CEO, Shane has extensive experience in the web analytics space.

As CEO of ZAAZ, a US-based Internet strategy, analytics and creative agency, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. He has over 11 years of strategic consulting, business development, and advisory experience in Web marketing, design, and customer relationship management. Prior to building ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery, and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. He is columnist on ClickZ for "Actionable Analysis"

Jason Burby Bio

Jason Burby is the director of Web analytics for ZAAZ, a Web business consultancy implementing data-driven business initiatives for long-term clients across the US. Using performance scorecards, A/B testing, tool reconfiguration, and other techniques, Jason helps companies better use Web analytics data to improve site business results.

He's worked with Microsoft, Reuters, E*Trade, Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Sprint, Levi Strauss, Qwest, A&E Television Networks and others. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association and a columnist on ClickZ for "Analyzing Customer Data."

About Inetasia

Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and Webtrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

Inetasia's clients include the Hong Kong Trade Development Council, Hong Kong Tourism Board, CB Richard Ellis, SmarTone-Vodafone, CLP Power Hong Kong, Accor Asia Pacific and Visa International.

About ZAAZ

ZAAZ communications consultants offer end-to-end expertise - from brand strategy and creative direction on the front end to dynamic content implementation, database development and integration, hosting and customer behaviour analysis on the back end.

ZAAZ's clients include Starbucks, Hewlett-Packard, Microsoft and National Geographic.