Getting the most out of your website! (Hong Kong)

Location :

Microsoft Hong Kong, Seminar B, 23/F Three Pacific Place, Hong Kong

Date :

Thursday September 21 ^st, 2006

Time :

09.00 am - 12.00 am

Cost :

Free of Charge & Refreshments will be served

Getting the most out of your website!

Join other e-marketing professionals in a half-day educational seminar discussing strategies, tactics, case studies and best practices on building websites and marketing them.

If your firm owns a website or is contemplating building one, site management, e-marketing, search engine optimization and web analytics are critical issues with which you should be concerned. Many firms find that the burden of maintaining and marketing a website is greater than expected - in terms of money, time, and resources.

Build, Market and Analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and Webtrends analytics, the world's leading solution for accurate and actionable metrics.

To view the presentations in PDF format, please click here.

Agenda

Time
08:30 - 09:00 am	:	Registration
09:00 - 09:10 am	:	Opening remarks, Gregory Smyth, CEO, Inetasia Solutions Limited
09:10 - 09:40 am	:	BUILD - Site Manager Overview of Site Manager Visual Studio 2005 SQL 2005 Reporting Services 2005 Review of Core and Add On Modules Case Study
Speaker	:	Andrew Wallace, Product and Channel Manager, Inetasia Solutions Limited.
09.40 - 10.30 am	:	MARKET - Search Engine Marketing Evolution of Digital Marketing The Importance of Search Engines Key Factor: Organic Search Results Integrated Digital Marketing
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
10.30 - 10.45 am	:	Coffee Break
10.45 - 11.15 am	:	ANALYZE - Webtrends Web Analytics Importance of Web Analytics Consistent KPI's (Key Performance Indicators) Measure and optimize your online campaigns Performance Dashboards and 'What If' Scenarios Avoid Traffic Jams: Discover where visitors get confused and drop out and why
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11.00 - 11.45 am	:	CASE STUDIES - CBRE Thailand, Accor Hotels, Siam City Hotels, Hong Kong Tourism Board, Singtel, Malaysian Airlines Improved Organic Search Engine Rankings Selecting the Most Successful Key Phrases Calculating Return on Investment Optimizing your Search Engine Marketing Campaigns Optimizing your Content and Content Structure * Case Study will depend on location
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11.45 - 12.00 pm	:	Q&A