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Hong Kong Seminar

Location :
Club Lusitano, 16 Ice House St.,Central 27th Floor, Hong Kong
Date :
Thursday November 29 th, 2007
Time :
9:00 am - 12:00 pm
Cost :
Free of Charge & Refreshments will be served

Integrated Online Marketing

Integrated Online Marketing - Integrating digital marketing, Web 2.0 and monetization techniques with Webtrends web analytics to measure and maximize your online return on investment.

Agenda

Time    
08:45 - 09:00 am : Registration
09:00 - 09:20 am : Opening remarks
09:20 - 9:50 am : WEBTRENDS - Accuracy Best Practices
  • Importance of Web Analytics
  • Accurately identify visitors and collect traffic data for your site
  • Properly calculate "unique visitors" and conversion rate.
  • Defining ROI
  • Monetization - Assigning dollar values to site behaviour
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
09:50 - 10:10 am : MARKET - Digital Marketing Overview
  • The evolution of Integrated Digital Marketing.
  • The importance of Search Engines
  • Digital Marketing Strategy Overview.
  • Web 2.0 Overview
  • The Value of Content Syndication
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:10 - 10:30 am : COFFEE BREAK
10:30 - 11:00 am : MARKET - Digital Marketing Campaigns
  • Managing a Campaign (Organic vs Pay per Click)
  • Quality Score - Definition and Importance
  • The importance of Landing Pages and Usability
  • What is considered good Conversion?
Speaker : Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:00 - 11:30 am : INTEGRATE - Integrating online campaigns with Webtrends
  • Common problems integrating online campaigns with web analytics.
  • New tools for Webtrends integration.
  • Measure your online campaigns - Discover where visitors get confused and drop out and why.
  • Refining online campaigns to maximize ROI
  • Case Study - Accor French Polynesia Campaign
Speaker : Wolfgang Jaegel, CTO, Inetasia Solutions Limited
11:30 - 11:45 am : Case Study – Oasis Hong Kong
Speaker : Wolfgang Jaegel & Gregory Smyth
11:45 - 12:00 pm : Q & A
12:00 pm : Closing Remarks
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited