Build / Market / Analyze - Implementing an On-Line Digital Marketing Strategy! (Bangkok)

Location :

Park AB Room, Nai Lert Park Hotel Bangkok, 2 Wireless Road, Pathumwan Bangkok 10330 Thailand

Date :

Thursday April 20^th, 2006

Time :

09.00 am - 12.00 am

Cost :

Free of Charge & Refreshments will be served

Inetasia Solutions and Webtrends Present Build / Market / Analyze - Implementing an On-Line Digital Marketing Strategy!

Join other e-marketing professionals in a half-day educational seminar to learn strategies, tactics, case studies and best practices of how to leverage web analytics and digital marketing to achieve better results. Speakers Jonathan Oh from Webtrends and Wolfgang Jaegel from Inetasia Solutions are back in town for another presentation on the benefits of Webtrends, Search Engine Optimization and Search Engine Marketing.

Agenda

Time
08:30 - 09:00 am	:	Registration
09:00 - 09:10 am	:	Welcoming Remarks, Gregory Smyth, CEO, Inetasia Solutions Limited
09.10 - 10.15 am	:	Search Engine Marketing The Importance of Search Engines Organic & Paid Placements (Search Engine Optimization vs. Search Engine Marketing) Latest Industry Developments The Shift of Marketing Dollars to the Internet Case Study
Speaker	:	Wolfgang Jaegel, CTO, Inetasia Solutions Limited
10.15 - 10.30 am	:	Coffee Break
10.30 - 11.15 am	:	Webtrends Web Analytics - Version 8.0 Release Value/Importance of Web Analytics Performance Dashboards and "What if" scenarios Interactive Reporting Console Business Intelligence Integration Custom Reporting 5 Point Scenario Analysis
Speaker	:	Jonathan Oh, Webtrends
11.15 - 11.45 am	:	Case Study - CBRE Thailand, Accor Hotels, Siam City Hotels, MyAsianVilla.com Improved Organic Search Engine Rankings Selecting the Most Successful Key Phrases Calculating Return on Investment Optimizing your Search Engine Marketing Campaigns Optimizing your Content and Content Structure
Speaker	:	Gregory Smyth & Wolfgang Jaegel
11.45 - 12.00 pm	:	Q&A
Speaker	:	All Speakers
12.00 pm	:	Closing Remarks
Speaker	:	Gregory Smyth, CEO, Inetasia Solutions Limited

Seats are limited. Please reserve a seat by registering online at http://www.inetasia.com/seminar-reservation.html or fax back to Wararin Phoonuch-aphai at +662 651 5699 no later than April 15^th, 2006.

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