Oil & Gas Data Management Expert IDS Strikes It Rich With Inetasia On Site Optimization Deal

Malaysia, July, 2014

For well over a decade, leading knowledge management provider IDS has been helping companies in the oil and gas industry optimize their exploration and other operational performance. When it came time for IDS to embark on its own search - for a Search Engine optimization partner - that search was far from a long one.

IDS has engaged the On Site Optimization expertise of Inetasia to create a tailor-made Search Engine Optimization strategy for IDS, which will include dedicated support, training and knowledge transfer by Inetasia’s regional SEO experts.

Inetasia will begin research into identifying the most relevant and highly searched keyphrases which can boost high quality visitor traffic to the IDS website and increase conversion. Based on the research results, recommendations will be made on behalf of IDS on the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features.

The On Site Optimization strategy is aimed at increasing IDS’ website’s visibility on major Search Engines like Google, Yahoo and Bing, from which a significant portion of website traffic originates. Inetasia will check the IDS website design and architecture to ensure that it is Search Engine friendly.

"While Inetasia's proven track record in On Site Optimization and Search Engine Marketing was a key factor that helped draw IDS to us, also important was who we have been proving it with. For over 10 years we have been providing internet marketing services to leading organizations, enterprises and companies across Asia that speaks for itself", said Inetasia CEO Gregory Smyth.

IDS has been providing web-delivered operational reporting solutions to the upstream oil and gas industry for over 15 years and, like Inetasia, shares a common mission to transform raw data into valuable business and operational intelligence for their clients. The company was founded in Adelaide, Australia in 1995 and today, its suite of software solutions are used by more than 120 organisations such as drilling contractors, operators and service companies in over 35 countries.

With offices in Calgary (Canada), Houston (Texas, USA) and Aberdeen (United Kingdom) in addition to its Kuala Lumpur regional office, IDS now also offers similar solutions for companies across other industries like mining and construction.

About Inetasia

Inetasia help clients consolidate, integrate and quantify online initiatives and solutions. Our integrated web-based marketing platform provides consolidated reporting from impression to conversion, to generate ROI quickly and efficiently for all online marketing initiatives. Inetasia provides clients with a complete, end-to-end solution, with a strong emphasis on integration of solutions and detailed reporting for maximum return on investment. As the official Webtrends distributor in Asia, Inetasia is a leader in the ever evolving digital measurement landscape encompassing mobile, social, and web. From the initial design and implementation of a website or portal, through search engine optimization and online marketing, to statistical analysis and consulting, Inetasia provides the tools and expertise to help our clients succeed online.

Our dedicated expert consultants and support staff have worked with the most admired and established brands in Asia. Our flagship clients include major local and multinational corporations such as HSBC, Cigna, Manulife, Blue Cross, Standard Life, Prudential, Hong Kong Trade Development Council, Hong Kong Tourism Board, Shangri-La Hotels and Resorts, Mercedes Benz, JobStreet, Bangkok Hospital, Bank of Ayudhya, and Thai Airways.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com