Thai Airways Continues Flying High With Webtrends On Demand

Bangkok, August, 2014

Thailand's national flag carrier Thai Airways International has renewed its contract with leading Asia-based Internet consultancy Inetasia for Webtrends On Demand, which is among the most sophisticated analytics reporting and business intelligence tools available today.

Thai Airways will continue to benefit from the powerful advantage that Webtrends On Demand offers when it comes to analyzing and optimizing online marketing campaigns and other initiatives.

Webtrends On Demand offers a host of benefits all within the framework of a unified multi-channel platform, including robust web, mobile and social reporting, data privacy and security, scalability, a marketing friendly interface, and less IT involvement.

One of the world's most recognized airlines, Thai Airways has embraced the immense value of Webtrends on Demand as a powerful enterprise analytics tool that can provide detailed and actionable data on the market reach, response and overall success of its spending in the digital environment.

Another key element of Inetasia's successful partnership with Thai Airways is the On-Site and Off-Site support. Inetasia's web analytics experts help Thai Airways optimize the strategic business intelligence that is generated by Webtrends on Demand.

Based on its 3C's concept of Content, Campaigns, Conversion, Inetasia analyzes and presents the Webtrends data to Thai Airways in a comprehensive yet easily understandable format.

"Thai Airways is focusing on more robust analytics requirements and the Webtrends On Demand platform offers the breadth of services it desires, such as in web, mobile and social analytics. As it expands its online presence, the airline wants to ensure its spending is optimized and managed in the most efficient manner possible. With Webtrends On Demand and our expert analysis of the data it generates through our with Webtrends Professional Services, we are providing exactly this", said Inetasia CEO Gregory Smyth.

The Webtrends On Demand solution will be applied across Thai Airways’ global website network of 25 country sites, with Inetasia's Campaign Manager tool enabling effective and manageable real-time insight into the vast scope of customer data and interactions the network generates.

About Inetasia

Inetasia help clients consolidate, integrate and quantify online initiatives and solutions. Our integrated web-based marketing platform provides consolidated reporting from impression to conversion, to generate ROI quickly and efficiently for all online marketing initiatives. Inetasia provides clients with a complete, end-to-end solution, with a strong emphasis on integration of solutions and detailed reporting for maximum return on investment. As the official Webtrends distributor in Asia, Inetasia is a leader in the ever evolving digital measurement landscape encompassing mobile, social, and web. From the initial design and implementation of a website or portal, through search engine optimization and online marketing, to statistical analysis and consulting, Inetasia provides the tools and expertise to help our clients succeed online.

Our dedicated expert consultants and support staff have worked with the most admired and established brands in Asia. Our flagship clients include major local and multinational corporations such as HSBC, Cigna, Manulife, Blue Cross, Standard Life, Prudential, Hong Kong Trade Development Council, Hong Kong Tourism Board, Shangri-La Hotels and Resorts, Mercedes Benz, JobStreet, Bangkok Hospital, Bank of Ayudhya, and Thai Airways.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com