Asian Development Bank’s Upgrade To Webtrends Pays Big Dividends

Hong Kong, March 2016

The Asian Development Bank (ADB) is taking their partnership with leading Asian-based Internet consultancy Inetasia to a new level, with their migration to Webtrends On Demand.

Webtrends On Demand is a leading cloud analytics solution that will offer the Manila-based financial institution increased insight including unified analytics capability across its web, social and mobile channels. Webtrends analytics is one of the most sophisticated and comprehensive analytics solutions available today, providing customers the tools for analyzing their digital initiatives.

A long time client of Inetasia, the ADB has benefited from the Internet firm’s expertise, efficient analysis and presentation of strategic business intelligence generated.

The ADB’s migration to Webtrends On Demand represents a natural progression in the relationship. With the solution, ADB can continue to act on its big data, including unlimited data collection (no sampled data) on the market reach, response and overall success of its online and digital activities. This is achieved through the various benefits Webtrends On Demand offers including data privacy and security, comprehensive reporting, scalability, marketing-friendly interface, and less IT involvement.

Inetasia’s professional services team has been integral in the seamless transition to the cloud, including profile setup for ADB’s microsite’s, which allows for specific reporting on each. A rollup profile created by Inetasia will provide an aggregated report across ADB’s multiple digital properties providing an understanding of their overall performance.

Another key element of the deal is Webtrends Explore. This companion application to Webtrends analytics is designed to be user-friendly, allowing for ad-hoc exploration of multi-channel marketing data whenever and wherever the need arises. This flexibility in accessing data, together with the in-depth and intuitive nature of how that data can be applied makes Webtrends Explore a powerful data analytics tool.

“We are excited to continue our relationship with ADB”, said Inetasia CEO Gregory Smyth. "The proof of concept successfully showed that full migration to Webtrends on Demand will help in continuing to make sense of their big data for all digital properties, while providing strong return-on-investment."

About Asian Development Bank

Since its establishment in 1966, the ADB has fostered economic growth and cooperation in its aim to realize an Asia and Pacific region free from poverty. Over the years it has grown to now encompass 67 members, of whom 48 are from within Asia and the Pacific.

As a multilateral development finance institution, the ADB assists these members, and partners, by providing loans, technical assistance, grants and equity investments to promote social and economic development.

About Inetasia

Inetasia provides big data, analytics services, and data-driven digital marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their digital marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and mediaoptimization), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com