Inetasia Cooks Up Recipe For Success For Thailand Food Giant CPF

Hong Kong, March 2016

Leading Thai agro-industrial and food conglomerate Charoen Pokphand Foods (CPF) has joined up with Asian-based Internet consultancy Inetasia in a major partnership which will see CPF benefit from Inetasia’s extensive experience in enterprise analytics solutions and digital measurement.

Under this strategic partnership, CPF will be able to effectively track and analyze its web, mobile and social activities under Webtrends on Demand, a sophisticated, comprehensive and unified analytics platform.

Webtrends On Demand is a cloud platform that offers a host of benefits, including: a unified multi-channel platform that allows users to examine web, mobile and social data in one location, data privacy and security, comprehensive reporting, scalability, and a marketing friendly interface. Social tracking includes CPF’s Facebook and YouTube content.

In its search for a powerful enterprise level analytics tool, CPF found Webtrends on Demand, which provides both detailed and actionable data on market reach, response rates and campaign success. This information will help CPF tailor its digital strategy and spend.

Further strengthening the deal with Inetasia was the Internet firm’s bilingual Thai and English speaking local support infrastructure located at the firm’s Bangkok office.

In Inetasia, CPF now has an industry-leading Internet partner upon whom they can rely to expertly implement an analytics solution and deliver insights from the many reports generated by Webtrends on Demand. Inetasia’s web analytics experts will help CPF identify the customer’s journey while visiting the company’s digital properties. The strategic business intelligence generated by Webtrends on Demand will provide CPF with the knowledge to evaluate individual campaigns and ensure strong ROI on digital initiatives through accurate analysis of big data.

“As CPF expands its online presence and Digital Marketing activities, Inetasia’s experienced team will help ensure CPF’s spending is optimized and efficiently managed in order to maximize the company’s return on investment,” said Inetasia CEO Gregory Smyth.

CPF is the leading agro-industrial and food conglomerate in the Asia-Pacific region. It operates in both the livestock and aquaculture businesses, being involved in the manufacturing of animal feed, animal breeding and farming, meat processing, food products and also food retailers and restaurants.

About Inetasia

Inetasia provides big data, analytics services, and data-driven Digital Marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their Digital Marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and media), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com