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10 Important Issues in Page Tagging for Web Analytics

By Gregory Smyth Most savvy business owners are now aware of the need to track and assess the return on investment of internet marketing and search engine optimization initiatives, and may have web analytics tools in place to do so…

Using New Media and Web Analysis Tools

By Gregory Smyth While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (eBay, Etsy, etc), socialize (Myspace, Facebook), and…

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