seo

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Search Engine Optimization Terminology Explained

By Wolfgang Jaegel and Gregory Smyth Search Engine Optimization (SEO) is becoming increasingly important in online marketing. In September 2006, a survey by MarketingSherpa identified SEO as the most cost-effective tool used by marketers in the USA. Search Engine Optimization…

March 3, 2025
Articles

The History of Digital Marketing

By Gregory Smyth The history of digital marketing is much like that of the evolution of predator and prey on the African savannahs. If we imagine search engines as antelope herbivores grazing the vast plains of the internet, then SEO…

March 3, 2025
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