By Gregory Smyth The terms ‘white hat’ and ‘black hat’ within the search engine optimization field are often not as clear-cut as they might seem. Tactics that were once perfectly acceptable are now considered black hat, and the boundaries are…
By Gregory Smyth If you’ve set up a compelling, thorough, expert pay-per-click campaign, you’ll already be seeing substantial traffic increases flowing to your site, and new customers and conversions. There is a heady wave to ride at the beginning of…
By Gregory Smyth In many ways, Google has become a false God of the internet marketing world. Many people now believe that a top ranking on Google will guarantee them good sales rates on their website, and pour countless hours…
By Gregory Smyth Knowing your customer and selling the product’s benefit — and not the product itself — to the customer are basic marketing rules. Not many people care about the streamlining of a vacuum cleaner bag, but there are…
By Gregory Smyth Many businesses have an internet marketing strategy driven by the need to come up early in Google search results. Customers may come from overseas, be otherwise geographically distant or there may be intense competition within your product…
By Wolfgang Jaegel and Gregory Smyth If you haven’t read Part I of our series on the don’ts of SEO, please go to Part I here CloakingCloaking, also known as “stealth”, is a technique that serves one set of information…
By Wolfgang Jaegel and Gregory Smyth Author’s note: Please note, we neither encourage nor endorse or suggest the use of any of the techniques discussed in this article. What we can tell you is that we definitely do not use…
By Wolfgang Jaegel and Gregory Smyth Missed Part I of our series on SEO myths? Click here to catch up SEO fact versus fiction. SEO Myth: The more times you repeat the keyword in the page, the higher it will…
By Wolfgang Jaegel and Gregory Smyth There are many SEO myths and rumors, and an abundance of search engine information, much of it contradictory. Some SEO myths are based upon techniques that were effective years ago but definitely no longer…
By Gregory Smyth I once read that the average person living in a modern industrialized society is exposed to as many different pieces of information in a single day as a person living 100 years ago would have seen in…