By Gregory Smyth Color is one of the most primal elements of a website’s look – but unfortunately, also one of the elements that is chosen most on an ad-hoc basis. The colors you choose should speak to your niche,…
By Gregory Smyth Most of the mechanics of paid search engine marketing are invisible to consumers. Your prospects have no idea how much you paid for ads, which keywords you targeted (other than those they typed in), which web analytics…
By Gregory Smyth Ninety-nine per cent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to…