It is quite easy to get bogged down in the details of a paid search engine marketing campaign. Operators can start to feel lost part of the way through, when a statistic doesn’t match their expectations or if something odd…
By Gregory Smyth Many people see the selection of their keywords as the first piece in the PPC internet marketing puzzle – in reality, there is quite a lot of groundwork to do before you get to this point! You’ll…
By Gregory Smyth Internet marketing and the advent of techniques like search engine optimization and web analytics have taken much of what is traditionally taught in marketing and communications courses, and turned it on its head. The technologies are completely…
By Gregory Smyth Part of any business initiative is setting a goal, knowing how to measure when you have achieved the goal, and actually achieving what you’ve set out to do. Campaign goals and success metrics are broad business strategies,…
By Gregory Smyth Sponsored search engine marketing, or pay per click (PPC) campaigns, have little room for error. While PPC campaigns generate a substantial amount of revenue, consumers tend to trust organic results much more. Campaign costs can end up…
By Gregory Smyth Pay per click (PPC) campaigns are often seen as beginner’s search engine marketing. Companies rarely engage outside help to execute these types of campaigns, and that is perhaps why their reputation as a valuable part of a…