It’s easy to demonstrate value from a new toaster or a more efficient television. With intangible services like search engine optimization, it becomes a little harder! Today, we check out 10 SEO metrics and methods you can use to assess…
By Gregory Smyth Understanding Mobile SEO in a Mobile-First World Mobile is no longer just a trend. It’s the starting point for how people experience the internet. Search engines like Google now index content with a mobile-first approach. For many…
By Gregory Smyth Why Form Design Matters The majority of digital marketing approaches are about sending prospects all the way till the moment of conversion, at which they submit a form and hope the rest will take care of itself…
By Gregory Smyth Marketing teams and website designers spend a tremendous amount of time and effort getting people to convert. Good campaigns, good ad copy, correctly targeted products, and well-thought-out SEO strategies often take months to develop. All that hard…
By Gregory Smyth Testing is a critical part of the website design process. Unfortunately, it is still one of the most neglected activities in 2025. Many companies continue to go with their gut instincts, or with what works for them…
By Gregory Smyth Ninety-nine percent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to buy…
By Gregory Smyth If anyone could surely inform you which internet marketing approach always produces the greatest conversions and highest return on investment, that person could be richer than the planet’s richest billionaires. The fact is that the reply to…
By Gregory Smyth Google’s method of ranking web pages remains one of the most widely used systems in the world. While not perfect, understanding Google’s ranking factors has become essential for SEO, content marketing, and digital advertising. Beyond traditional search…