It’s easy to demonstrate value from a new toaster or a more efficient television. With intangible services like search engine optimization, it becomes a little harder! Today we check out 10 metrics and methods you can use to assess the…
By Gregory Smyth There is a lot of hype about the potential of the mobile web at the moment. However, hype doesn’t always tell the whole story – as companies that lost out in the early nineties dotcom crash will…
By Gregory Smyth Much of web marketing strategy focuses on getting your prospects to the point of conversion – where they are filling out the form – and assumes that the rest will take care of itself. Actually, a fair…
By Gregory Smyth Website designers and internet marketing services put a lot of time and effort into getting people to convert. A clever creative, compelling ad copy, ensuring that the product and marketing efforts are targeted, and search engine optimization…
By Gregory Smyth Testing is a critical part of the website design process – unfortunately it is also one of the most neglected activities of the procedure. Many companies go with their gut instincts, or with what works for them…
By Gregory Smyth Ninety-nine per cent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to…
By Gregory Smyth If anyone could definitely tell you which internet marketing method would always get more conversions and make more money per dollar spent, that person would be richer than Bill Gates! The answer to: “Which internet marketing method…
By Gregory Smyth Google’s method of ranking web pages has become one of the most commonly used products in the world, if not the product with the greatest penetration. While not fool proof, knowledge of Google’s systems and processes has…