By Gregory Smyth Laying a solid foundation is extremely important in so many areas of life. These foundations can be physical, for example in your home, but in most cases are more conceptual or metaphysical. Research, due diligence, testing and…
By Gregory Smyth Millions of dollars is spent on market research annually, and countless hours in brainstorming and analyzing, trying to get inside the minds of customers. What is immediately apparent when you are on the buying side of a…
By Gregory Smyth Landing pages are the first point of contact on your website for customers who have clicked on an advertisement, or typed in a URL and who expect to be able to complete a specific action with a…
By Gregory Smyth Hero shots are a graphical representation of your web page’s reason for existence – the product or service that you are selling. The name sounds odd, but is not just a cute nom de plume with no…
By Gregory Smyth The tight production schedules and many different variations of landing pages often means they cause you more trouble than any other page on your website. However tempting it may be to simply leave the page as is…
By Gregory Smyth A landing page is generally the most impoLanding Page Design and Its Impact on Internet Marketing rtant part of your website’s design – even if the remainder of the site is beautifully designed, wonderfully clear, technically advanced…
By Wolfgang Jaegel and Gregory Smyth Campaign landing pages have to achieve a lot of things. They need to immediately grab — and hold — the visitor’s attention, reinforce the campaign message or offer, direct visitors into appropriate conversion scenarios…