Business Overview

Declared “the finest hostelry East of Suez” by John Murray in his Handbook for Travellers written in the early 20th century, the 1901-built three storey 5 star hotel in Yangon remains one of Southeast Asia’s few grand colonial hotels and one of its most awe inspiring.

The Challenge

With Myanmar opening up to foreigners, the hotel market has exploded. The Strand Yangon wanted to quickly establish itself as the hotel of choice for business travelers and tourists and set itself apart from the competition as well as maintain its Search Engine presence as more and more hotels come onto the market.

Inetasia Solution

With the acquisition of The Strand in 2012 a standalone Website was recommended to form the foundation for online bookings. Inetasia designed and developed a striking Website highlighting the unique features of the Strand, fully optimized to ensure Search Engines to index the Website pages. Inetasia Media then embarked on an aggressive Off Site Optimization campaign including Article Syndication, link building, Facebook marketing and Pay Per Click (PPC) on Google.com to improve Search Engine rankings and increase visitors.

Results

The Strand Yangon can now access a wide array of actionable custom reports detailing aspects of visitor behaviour which include mapping content groups to viewing time and visitor origination. The reports assist in developing better creative and a more focused digital marketing strategy for the organization.

Conclusion

Webtrends’ proven data collection methodology and enterprise level suite of products coupled with Inetasia’s local support in Shanghai has given Amcham Shanghai invaluable insight to its’ website visitor traffic across the organization.