Tesco Lotus
B2C Portal
One of the UK’s biggest brands and employers needed an online presence in Thailand.
Approached Inetasia with problem
How do we build an Internet presence in that can promote our stores and our brand in Asia while also supporting important internal functions?
Inetasia Solution
Designed, programmed and developed an extensive website that provides Tesco with the ability to initiate several internal functions including human resources recruitment.
Objectives &
Technical Summary
- Online catalog of product information (supporting over 1,000 products)
- Multi-level user access
- Store Locator
- Online Games and Promotional Activities
- Bi-lingual (English & Thai)
- Advanced Search Functionality
- Creation of a platform to build a unique content rich community-oriented site
- Advanced content management tool delivering real-time access to information resources
- Post-Launch Services: Content Management & Online Marketing
Technologies Applied
- Inetasia’s Site Manager
- Inetasia’s Banner Manager
- ASP Scripting and Active X components
- MS SQL 2000 with multiple stored procedures and triggers
- Win 2000 Server with IIS 5
Results
Tesco Lotus required a large website with extensive product cataloging (over 1,000 products). Inetasia’s solution gives Tesco the branding and marketing presence they need in Thailand to ensure their Internet strategy fits in line with the company’s global objectives. This website was built in 2002 and rebuilt in 2003. It was a Microsoft referenced site that certified Inetasia as a Microsoft Gold Partner.
Conclusion
Lotus Tesco is a good example of a multinational brand that needed a comprehensive website solution for the Thai market. A website that is bi-lingual and has strong product cataloging features which can be searched quickly and easily and can scale with the growth of the business and the brand in Thailand.
