Business Overview

Pullman King Power Bangkok; Bangkok’s latest upscale hotel wanted to promote their brand image and generate an increase in website traffic and online exposure in what is an extremely competitive market.

The Challenge

How do we make the Pullman website stand out from the competition whilst promoting our numerous hotel facilities to increase our Internet presence and significantly increase the number of online room bookings?

Inetasia Solution

Inetasia used its extensive Digital Marketing expertise and implemented a Search Engine optimization (SEO) program, targeting listings in the first two result pages of major Search Engines.

Inetasia also created a number of press releases and articles for content syndication, which were submitted to various online media channels including PR web and Web 2.0 sites to increase the exposure on the Internet and to provide visibility for the various promotions and services offered by Pullman Bangkok King Power.

A Pay per Click (PPC) campaign was also integrated into InetAsia’s approach to support the business objectives of the client. By combining organic SEO as well as a PPC campaign, the presence on the major Search Engines was instant and with the on-going SEO providing longevity to the Digital Marketing strategy. Inetasia came up with very creative ways to deliver higher conversion rates and lower cost per click by monitoring the ad’s and keyphrase performance.

Results

• 117,485 views on one press release
• 68% increase in online bookings
• 56% increase in new visits to website
• 335% increase in Search Engine referrals
• Multiple e-transactions which generated revenue of over USD 70k in 2 months

Conclusion

A properly executed Digital marketing campaign is an effective way of increasing brand awareness, presence on the Internet and expansion of business.

Bangkok attracts a huge number of tourists and business executives from all over the world, and therefore hotels in the hospitality sector must come up with innovative strategies to separate themselves from their competition.

InetAsia’s Digital Marketing team has greatly increased the visibility of Pullman Kingpower Bangkok hotel’s website, by achieving a 250% increase in first position listings of major Search Engines (Google, Yahoo, MSN). Of the 59,139 visitors to the website, 37% originated from Search Engines and 21% through referring websites. Over a 2 month period from January to March an impressive increase of 68% in bookings occurred generating revenue of over 70k.