Business Overview

Novotel Suvarnabhumi Airport Hotel is the only hotel located in the Suvarnabhumi International Airport complex. It is less than 10 minutes walk to and from the airport terminal, and the hotel offers around the clock shuttle service. The hotel is sound proofed, and offers a French-themed on-site spa, technologically advanced gymnasium, four on-site restaurants and an hourly room rate for stopover travelers.

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The Challenge

As the closest business hotel to the Bangkok airport, Novotel Suvarnabhumi already had a unique offering. However, they were new to the web and needed to build traffic quickly, with high-quality visitors in order to displace numerous agent websites.

Novotel Suvarnabhumi’s restaurants, spa and fitness facilities help it stand out from the competition, and Inetasia wanted to draw attention to these advantages within the digital marketing framework. The hotel also needed a means to track the effectiveness of their digital marketing efforts and quantify results.

Inetasia Solution

Inetasia built an easy to navigate, efficient website for Novotel Suvarnabhumi, and used the development process as an opportunity to optimize from the ground up.

Inetasia planned a steady, targeted digital marketing and search engine optimization campaign, mixing press release distribution, article marketing and paid directory submissions for both instant results and longevity. Inetasia’s multiple paid directory submissions provided strong seed link structure for Novotel Suvarnabhumi.

Multiple e-mail marketing campaigns were integrated into the campaign to complete the solution. Novotel Suvarnabhumi uses it to maintain relationships while promoting their restaurants, spa and fitness facilities and specials. Lastly, Inetasia set up Google Analytics for the hotel, allowing them to directly measure their Internet marketing results.

Results

• 81 Rankings on 1st Page on Google, Yahoo & MSN
• Several Thousand Visitors Per Month
• 56% of All Traffic Generated From Search Engines

Conclusion

Inetasia’s digital marketing campaign for Novotel Suvarnabhumi has been very successful, as the website receives several thousand visitors per month, multiple enquiries, and enjoys high readership for promotions published in the email newsletter.