Business Overview

MyAsianvilla.com is a newly established interactive website that provides real-time online bookings of luxurious vacation villas in Phuket, Thailand.

MyAsianvilla.com is a newly established interactive website that provides real-time online bookings of luxurious vacation villas in Phuket, Thailand. Its main target groups are property owners and vacationing guests from around the world. Similar to other e-businesses, the website (www.MyAsianvilla.com) serves not only as a channel, but also as the core part of business where all interaction takes place from beginning to end. The site encompasses general information about tourism in Thailand, and more specifically, a list of villas in Phuket and details of property, plus self-service features including online booking and payment. As a real revenue-generating website, MyAsianvilla.com is developed to attract visitors, convert them into customers, and retain them as loyal patrons through the highest level of guest relations and personal satisfaction.

The Challenge

As a newcomer in the highly competitive online villa rental market, MyAsianvilla.com needs to differentiate itself from other vendors in the industry and establish itself as a key player. The management team clearly foresees a lucrative market opportunity for the website if fully equipped with an e-commerce system and integration featuring real-time bookings, online payment and internal search functionality.

Like many other business operators who market their products or services internationally and rely substantially on orders or bookings placed via the Internet, MyAsianvilla.com puts greater emphasis on Internet presence. The company realizes that it requires high search engine visibility and efficient web capabilities to draw traffic from both new and repeat visitors to the website.

MyAsianvilla.com also desires high online visibility while achieving cost effectiveness in monitoring consumer behavior and web content analyses, which allow a better understanding of the customers’ dynamic needs and preferences.

Inetasia Solution

As part of its business strategy, MyAsianvilla.com carefully planned for the deployment of a suite of web-based applications and solutions prior to its launch. Inetasia advised the company to utilize an integrated marketing platform consisting of ‘Site Manager’ – a powerful web-based knowledge manager for workflow automation, ‘Search Engine Optimization’ (SEO) – a series of services to enhance and maintain online presence, and ‘Webtrends 7.5’ – the most intuitive and interactive web analytics solution.

Inetasia’s solution aimed to get MyAsianvilla.com’s website up and running at its optimal capabilities. The website design and the ‘Site Manager’ tool keep visitors engaged with appealing visuals, regularly updated content, and user-friendly real-time interface. The SEO, on the other hand, helps build online visibility and boosts link popularity, thus constantly drawing increased traffic. In-depth analysis and reports provided by the latest version of Webtrends 7.5 is capable of empowering MyAsianvilla.com to track incoming traffic and conversion rates, evaluate content effectiveness, as well as identify site visitors’ behaviors and preferences in order to increase customer satisfaction through improved content and customer support – the keys to increasing revenue.

Results

An attractive design coupled with advanced but user-friendly features – including real-time internal searches that allow site visitors to easily and conveniently check the availability of property – have created a positive first impression for the visitor. Site Manager’s practical, administrative, and functional components provide operational efficiency and reduce cost by allowing MyAsianvilla.com’s administrators to easily update information and manage all aspects of the site. It also enables visitors to conveniently submit inquiries, place bookings and complete transactions securely online.

An attractive design coupled with advanced but user-friendly features – including real-time internal searches that allow site visitors to easily and conveniently check the availability of property – have created a positive first impression for the visitor. Site Manager’s practical, administrative, and functional components provide operational efficiency and reduce cost by allowing MyAsianvilla.com’s administrators to easily update information and manage all aspects of the site. It also enables visitors to conveniently submit inquiries, place bookings and complete transactions securely online.

With Webtrends 7.5, MyAsianvilla.com now enjoys business advantages from fast, accurate and customizable analysis. Reports are based on quantifiable e-marketing strategies and offer a clear understanding of website performance. The web analytics tool allows the management team to track traffic, identify content pages that get the greatest response, and segment site visitors by various variables including geographical location (a critical feature for targeting customers worldwide). It also evaluates online marketing efforts – an advantage that enables MyAsianvilla.com to make smarter decisions to successfully achieve its business objectives and ultimate goals.