Business Overview

Mega Ice’s ice rink, measuring 26 x 57 meters, is the only international sized ice rink and the largest in Hong Kong. Situated in the Beehive atrium of MegaBox next to a 30-meter glass window with full views of the harbor, Mega Ice is the Hong Kong’s first venue to be able to host Olympic qualifying games and international leagues. The multi-purpose venue is designed for performances, concerts, exhibitions, corporate and private functions as well as birthday parties.

The Challenge

As a brand new website, Mega Ice faced a number of Internet marketing obstacles with regards to rankings and presence on the web.

Mega Ice needed an Internet marketing campaign that would give them better online visibility and presence as quickly as possible. They also wished to create a clear and consistent message about the rink, and drive higher quality visitors to the website through top Search Engines.

Inetasia Solution

Inetasia designed and implemented a Search Engine friendly website that brought together extensive design and branding requirements. It was essential that the On Site component of the Optimization strategy be undertaken quickly and professionally in order to index the newly created website pages on the major Search Engines.

Articles and Search Engine Leveraged Press Releases were submitted to various online channels in order to achieve wide spread distribution reaching large number of readers. This technique combined with video syndication and a YouTube channel created ongoing consumer brand awareness and significantly improved the online presence of Mega Ice.

Results

• 50 Key Phrase Positions On Top 3 Search Engines
• Several Thousand Visitors Per Month
• 65% of Traffic From Search Engines and Referral Websites

Conclusion

Mega Ice’s website has achieved extensive organic search engine visibility through Inetasia’s web marketing strategy which has brought not only a higher volume of visitors, but better qualified visitors to Mega Ice’s website.