Business Overview

The JerHigh brand was developed in 2004 based on the principle of producing products for pets based on human food standards. JerHigh recognized the importance and value of pets in people’s lives. JerHigh feels animals deserve to enjoy healthy and delicious food prepared to the same standards that are important to people.

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The Challenge

The premium pet snack industry is difficult for new players to enter with several large established players, including Pedigree as the market leader. Inetasia’s website development team had to meet multiple requirements for JerHigh – the website had to be accessible for Thai and international visitors, as well as providing a forum for displaying their shows and television ads. The website also had to be developed within a short time frame and tight budget.

Both JerHigh and their visitors have been enthusiastic about the presentation and usability of the new website. Hundreds of visitors are coming to the website generating a high ROI on specific visitor and re-seller goal conversions.

Inetasia Solution

Inetasia’s web development team created a bilingual website, striking a balance between Thai and international design standards. Flash and AVI movie media helped to create an exciting, multi-sensory and interactive experience on the website.

Inetasia’s digital marketing team optimized the website in order to increase rankings on the major Search Engines. The optimization strategy covered two languages and integrated a B2C (consumer) and B2B (reseller) strategy.

Google Analytics was implemented to measure the effectiveness of the different campaigns and specifically to track goal conversions, bounce rate and geographic visitor tracking.

Results

• 57% of traffic from search engines and referral websites
• Average time on website above 5 minutes per visit
• Low bounce rate

Conclusion

JerHigh enjoys a professional website, receiving hundreds of high quality visitors per day. Visitors spend a high average time on the website with a goal conversion rate above 5%. The platform of combining a usable, well designed and properly optimized website with Google Analytics provides an optimal foundation from which to build JerHigh’s profile and profits.