Business Overview

The Chunky Onion Productions Website saw an impressive increase in Search Engine rankings on Google, Yahoo and Bing for a wide range of keyphrases in a short space of time. The On Site Optimization has also led to a decreased bounce rate as more relevant and targeted traffic are finding the Website.

The Challenge

Chunky Onion Productions is one of a few companies based in Hong Kong that can organize a wide array of event entertainment rather than focusing on a specific topic. That means that competition is fierce and there are dozens of potential competitors for each area of the event planning industry. With a relatively small Website, Chunky Onion Productions wanted to significantly raise their online presence and increase their brand awareness within a reasonable budget and healthy ROI.

Inetasia Solution

Inetasia Media recommended an On Site Optimization campaign to provide the foundation for improved Search Engine rankings. The On Site Optimization strategy was considered the most cost-effective solution for the budget and one that had further reaching effects for post-campaign. Furthermore, the Internet Consulting engagement undertaken provided the knowhow to continue Website optimization, as well as a knowledge transfer process enabling the client to make informed decisions in the future.

Results

Chunky Onion can now access a wide array of actionable custom reports detailing aspects of visitor behaviour which include mapping content groups to viewing time and visitor origination. The reports assist in developing better creative and a more focused digital marketing strategy for the organization.

Conclusion

Webtrends’ proven data collection methodology and enterprise level suite of products coupled with Inetasia’s local support in Shanghai has given Amcham Shanghai invaluable insight to its’ website visitor traffic across the organization.