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Amari Hotels and Resorts

Portal Development

Premium hotel and resort operator in Thailand needed a website capable of managing their marketing and business development strategies worldwide

Approached Inetasia with problem

How do we build a web portal that can significantly boost our internet presence while at the same time helping drive more business through our online booking system?

Inetasia Solution

Developed a robust website solution that attracts thousands of users from all over the world and can easily manage content from over 3000 pages, presented in 4 different languages.

Objectives &
Technical Summary

  • Online Booking
  • Multi-level user access>
  • Travel Guides
  • Online Promotional Activities
  • Multi-lingual (English, Thai, Japanese, German)
  • Advanced Search Functionality
  • Creation of a platform to build a unique content rich community-oriented site
  • Advanced content management tool delivering real-time access to information resources
  • Members’ Features for clients and Travel Trade personnel


Technologies Applied

  • Inetasia’s Site Manager
  • ASP Scripting and Active X components
  • MS SQL 2000 with multiple stored procedures and triggers
  • Win 2000 Server with IIS5

Results

Hotels and resorts worldwide now rely quite heavily on the direct bookings they receive via the Internet. As Thailand is a country which attracts visitors the world over, Amari needed a customizable content management solution that would ensure their multi-language site was properly handling all bookings and inquiries they were receiving everyday.Inetasia worked closely with the Amari team to deliver a solution in line with Amari’s marketing objectives.

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, we are able to provide optimal solutions and services to achieve digital marketing success.

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