Organizations have increased their publishing and monitoring activities on social channels, hoping to create positive media experiences customers will share in order to nurture leads based on their social engagement. This includes moving beyond impressions and clicks and measuring and optimizing the number of actions generated by each campaign.
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Inetasia: Social Media Agency in Bangkok, Thailand
There’s no denying that Thailand is a social nation. Of its population of over 69 million (reported by Worldometers as of August 2019, based on the latest United Nations estimates), nearly 3 out of every 4 people are active on social media (as revealed by the comprehensive Digital 2019 reports of Hootsuite and We Are Social).
The country’s Electronics Transaction Development Agency reported that Thais spend an average of 3.5 hours every day on social media. The country’s most popular platforms are YouTube, Facebook (with an estimated 26.9 million users in 2019), and LINE (with 44 million active users per month in 2018). TikTok is also quite popular in the country, where it has been downloaded more than 10 million times (as of 2018). In order to effectively promote your brand to the country’s 51 million active social media users (and growing), you need to be in partnership with a proven social media agency in Thailand.
Development of Social Media
Social media refers to interactive computer-dependent technologies (including websites and applications) that enable the creation and sharing of ideas, information, interests, and other forms of expression using online communities and networks.
Social media took some time to develop to its current ubiquity: from the first social media — Bulletin Board System — in 1978 to the vast array of social platforms or services available today.
At present, Facebook dominates the list of social networks in the world. It has 2.41 billion active users per month (as of June 2019), representing a staggering 85% of all Internet users worldwide (excluding users in China). The next most popular social networks are YouTube (79%), Facebook Messenger (72%), WhatsApp (66%), Instagram (63%), and Twitter (56%).
Based on the same Digital 2019 reports from Hootsuite and We Are Social, at least 45% of the world’s population (i.e., 3.484 billion out of 7.676 billion people) are active across various social media platforms, with the vast majority (3.256 billion people) being on mobile. It naturally follows, then, that businesses need to have and, more importantly, maintain an active and effective social media presence.
Advantages of Social Media Marketing
A reliable social media agency in Bangkok or anywhere in the world will tell you that having social media presence offers tremendous benefits to all businesses, regardless of their size or industry. In addition to serving as a direct link to your current and prospective customers, social platforms help increase awareness of your brand. They can also directly and indirectly boost leads and resulting sales.
Social media enables businesses to create an unprecedented level of engagement at minimal costs. The Internet is a great equalizer: startups, mom-and-pop stores, local brands, and even multinational firms all have the same access to online platforms. Moreover, having a business page on social networks is free of charge, and pages have a standard layout and design, regardless of their respective businesses’ size or valuation.
A regularly updated social media page communicates your business’s authority and authenticity. When users find relevant information on your page, they not only see you as a credible provider of goods and/or services; they also recognize that you are not just after increasing your bottom-line but actually want to add value (by sharing new knowledge) to their life.
In countries with many active social media users, such as Thailand, a social media agency can help you harness sites and apps in order to maintain a two-way channel for interaction. Social platforms enable businesses to display a large variety of media formats, from regular text posts, photos, infographics, advertorials, gifs, and videos, to more interactive options that have gained popularity in recent years, such as polls, events, games, and contests. All of these can be shared by every user to his or her own network, further increasing their reach and impact. Because of the large number of media types available, it’s important to seek the advice of an experienced social media agency in Thailand to ensure that you use the most appropriate tools and channels for your objectives.
The effects of social media can extend even to your websites. Digital marketing authorities report that having an active social media page contributes to organic search engine optimization (SEO). This means that the more you update your social pages with relevant and engaging posts, the better your website’s search engine ranking would be – without additional costs. Better SEO leads to more site traffic, better leads, and ultimately, higher sales.
Social media also enables you to showcase your brand’s distinctive and authentic personality. Using a consistent, personalized voice that is aligned to your mission helps build trust and establish your brand’s image as a reliable provider in your field. It likewise enables your target market to relate with your brand on a deeper level as it imbues a human dimension to your business.
But it’s not just your brand that benefits: social media users also showcase their personal side by sharing their opinions, interests, and preferences to their own network. Such posts bear more influence since people generally consider their social contacts as trusted sources of information.
Last but not the least, an active customer support team on social sites lets you provide efficient support to your customers (while decreasing your costs as well). Instead of having to deal with busy hotlines, your customers (or prospective ones) can send you inquiries, feedback, or even concerns at their most convenient time. In turn, your customer support team can address them appropriately based on their importance as well as urgency. Many businesses also utilize the information they gather from social media in order to improve their products or services, usually for free. All of these can help increase your customer satisfaction rate, leading to enhanced brand loyalty and customer retention.
Social media provides help to businesses, as well, by serving as a free research tool in getting to know their current and prospective customers’ needs and interests. Your business can collaborate with a trusted social media agency in Bangkok to observe users’ social media activity and then design suitable social media strategies.
Benefits of our Social Media Agency
In Thailand and many other countries with a high Internet penetration rate, businesses are already expected to have social media pages. In fact, an increasing number of people are choosing to search for brands on platforms like Facebook even before using search engines. Modern businesses that lack social media presence convey their inability to keep up with modern times and a lack of initiative to be where people are. To prevent this scenario as well as to maximize your online presence, Inetasia Solutions offers a complete suite of social media services.
Inetasia is a full-service and performance-driven digital marketing and social media agency in Bangkok. We create and execute results-oriented campaigns that are customized to harness your available resources and engage your target audience.
We are dedicated to utilizing social media in multiple channels in order to grow your brand. Our team is made up of passionate specialists in multiple disciplines who have extensive experience in developing creative and effective strategies that raise brands to a higher level. Our complete suite of integrated social marketing services include the following:
Not Just a Social Media Agency
In Bangkok alone, there are over 31 million active Facebook users, with each user logging in for an average of at least 2 hours daily. Besides providing reliable social media management services in Thailand, Inetasia will help you connect with, engage, and then convert these active social media users in Thailand into loyal followers and, ultimately, happy customers.
Established in Hong Kong in 1999, Inetasia evolved from a pioneering Internet solutions provider in Asia into a leading social media agency in Thailand. We have offices in Thailand, Taiwan, Hong Kong, and Singapore, enabling us to provide localized content in your preferred language for your social media needs.
We have managed online campaigns for large brands both in Thailand and the world. We have been trusted by industry leaders such as Manulife, HSBC, AccorHotels, Hong Kong Airlines, Shangri-la Hotels and Resorts, Mercedes-Benz, and many others. In Thailand, we have led successful campaigns for Thai Airways International, True Corporation, Tesco Lotus, CPF Foods, GCP Hospitality, and Minor International.
We are able to quickly adjust campaigns based on developments in their performance as well as changes in your target market. We strive to deliver effective and efficient social media marketing services to all businesses, big or small, at competitive rates.
Aside from being a social media marketing agency in Bangkok, Thailand, we offer other digital marketing services including SEO, email marketing, consumer analytics, Google Ads, digital media buying, and many more.
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