As the digital realm continues to transform, identifying change and adjusting businesses strategy accordingly is critical to the success of any organization. Simply establishing your presence on each of the digital channels is not enough. In order to remain competitive, your business must constantly measure and analyze customer behavior within web, mobile and social channels. In doing so, your organization can use business intelligence to its advantage by making sense of the raw data that so many other companies fail to examine. The following are articles written by Inetasia experts offering further advice guidance on these issues.
By Gregory Smyth Knowing your customer and selling the product’s benefit — and not the product itself — to the customer are basic marketing rules. Not many people care about the streamlining of a vacuum cleaner bag, but there are…
By Gregory Smyth Many businesses have an internet marketing strategy driven by the need to come up early in Google search results. Customers may come from overseas, be otherwise geographically distant or there may be intense competition within your product…
By Gregory Smyth Sponsored search engine marketing, or pay per click (PPC) campaigns, have little room for error. While PPC campaigns generate a substantial amount of revenue, consumers tend to trust organic results much more. Campaign costs can end up…
By Gregory Smyth Pay per click (PPC) campaigns are often seen as beginner’s search engine marketing. Companies rarely engage outside help to execute these types of campaigns, and that is perhaps why their reputation as a valuable part of a…
By Gregory Smyth While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (eBay, Etsy, etc), socialize (Myspace, Facebook), and…
By Wolfgang Jaegel and Gregory Smyth The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective…
By Wolfgang Jaegel and Gregory Smyth If you haven’t read Part I of our series on the don’ts of SEO, please go to Part I here CloakingCloaking, also known as “stealth”, is a technique that serves one set of information…
By Wolfgang Jaegel and Gregory Smyth Author’s note: Please note, we neither encourage nor endorse or suggest the use of any of the techniques discussed in this article. What we can tell you is that we definitely do not use…
By Wolfgang Jaegel and Gregory Smyth There are many reasons for webmasters to submit their websites to various quality web directories populating the internet. The positives of having your website listed in a popular directory have been discussed on a…
By Wolfgang Jaegel and Gregory Smyth Most searches on major search engines such as Google will call up two types of search results: organic search and paid search (also known as pay per click or PPC). Organic search results on…