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As the digital realm continues to transform, identifying change and adjusting businesses strategy accordingly is critical to the success of any organization. Simply establishing your presence on each of the digital channels is not enough. In order to remain competitive, your business must constantly measure and analyze customer behavior within web, mobile and social channels. In doing so, your organization can use business intelligence to its advantage by making sense of the raw data that so many other companies fail to examine. The following are articles written by Inetasia experts offering further advice guidance on these issues.