Inetasia Partners with AB Tasty In Asia to Personalize User Experiences & Drive ROI

HONG KONG, OCTOBER 5, 2020 – Inetasia, one of Asia’s leading performance marketing agencies, has partnered with AB Tasty, adding the global experimentation and personalization engine into its best-in-class Marketing Technology stack. Inetasia’s blend of proprietary technology and exclusive partnerships allows the Technology stack to deliver solutions across all digital touchpoints throughout the user journey – from impression to conversion.

Inetasia combines almost two decades of Internet solutions, Analytics, Digital Marketing and Consultancy, and looks to grow alongside AB Tasty in the Personalization, Experimentation and Conversion Optimization space. Inetasia is headquartered in Hong Kong, with offices in Singapore, Bangkok and Taipei. First established in 2001, Inetasia has been involved in multi-lingual organic optimization and paid media for over a decade and Inetasia has a proven track record in helping clients integrate, measure and improve online initiatives.

Throughout the Asia-Pacific region, Intetasia will work with its Asian clients to adopt the AB Tasty platform. AB Tasty provides feature management, experimentation and personalization solutions which will complement the Inetasia offering, presence and expertise in optimization throughout Asia.

“This partnership is a natural extension of our extensive optimization capability and experience. We set out to build the best-in-class marketing technology stack,” says Inetasia Solutions CEO Gregory Smyth, “and AB Tasty is perfectly aligned with our approach, as we aim to help current and new clients increase ROI.”

Matt Filios, VP of Global Channels and Alliances: “We are excited to work with Inetasia, as a digital solutions leader in southeast Asia, as we continue our expansion globally.”

About AB Tasty

AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. We provide marketing, product and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, as well as more than 900 global enterprises.

To learn more, please visit www.abtasty.com

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]