Inetasia helps Prudential Corporation Asia listen to customer needs with Webtrends and Tealium

Hong Kong – 10 October 2017 – Leading Asia internet consultancy Inetasia has been appointed by Prudential to work with the insurance company’s big data, using Webtrends for comprehensive analytics and Tealium for tag management. Prudential Corporation Asia will utilize Webtrends and Tealium as part of its digital marketing efforts.

Having previously worked with Inetasia using the Webtrends solution, Prudential has engaged Inetasia to implement Tealium in order to optimize its tag management system. An effective tag management solution accelerates page load time by off-loading excessive code, while ensuring accuracy and legal compliance of tag data collection. Tealium allows its users to test, deploy and manage tags on digital properties all on a user-friendly interface.

Inetasia has a team of Tealium certified engineers based in Hong Kong, Thailand and Taiwan, who work with clients in English, Chinese and Thai. With a deep understanding of big data and analytics, Inetasia helps its clients effectively manage their digital properties and online marketing initiatives.

Webtrends is a leading analytics solution that provides actionable customer intelligence. Using Webtrends Infinity, Inetasia helps Prudential better understand consumer behaviour, resulting in smarter digital marketing decisions.

“We are delighted to continue our partnership with Prudential Corporation Asia,” Inetasia CEO Gregory Smyth said. “As digital marketing becomes increasingly complex and data driven, we believe it is essential for organizations to have the right tools to help them assess and drive important digital marketing decisions. In Webtrends, Prudential Corporation Asia continues to receive important and customizable analytics information. To help manage tags effectively across its digital properties, Prudential Corporation Asia has selected leading tag management solution Tealium.”

A business unit of Prudential PLC (United Kingdom), Prudential Corporation Asia is headquartered in Hong Kong and is comprised of its life insurance operations in Asia, and asset management business Eastspring Investments.

Inetasia was founded in 1999 and provides a variety of digital marketing solutions for organizations to best understand consumer behaviour online. Taking a holistic approach, Inetasia works to optimize digital measurement and analytics across web, mobile and social channels and provides solutions for organizations to enhance their digital marketing strategies.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]