Bank Islam Malaysia Berhad Reinforces Its Commitment to Advanced Customer Analytics with Amplitude Renewal powered by InetAsia

Bangkok, 15 November 2024 – Bank Islam Malaysia Berhad, a pioneer in Sharia-compliant banking, has officially renewed its partnership with InetAsia, a leader in digital marketing and analytics solutions. This renewal will see the continuation of using Amplitude’s Enterprise service to drive enhanced data-driven strategies and customer engagement.

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The use cases of Amplitude’s Enterprise service at Bank Islam include detailed customer segmentation, predictive analytics, and personalized marketing campaigns, all designed to improve customer acquisition and retention rates. By understanding customer interactions across multiple touchpoints, Bank Islam can deliver a more cohesive and personalized customer journey.

Gregory Smyth, CEO of InetAsia, commented on the renewal, stating, “We are thrilled to continue our partnership with Bank Islam Malaysia Berhad. This renewal reaffirms the bank’s trust in our ability to provide advanced analytics solutions that drive significant business outcomes. Our team is excited to support Bank Islam as they further enhance their digital transformation journey using our robust, data-driven marketing technologies.”

About Bank Islam Malaysia Berhad

Bank Islam Malaysia Berhad, established in 1983, is the first Shariah-based banking institution in Malaysia and Southeast Asia. Committed to the principles of Islamic banking, Bank Islam focuses on the sustainable development of Islamic financial solutions, community enrichment, and innovation within the financial sector. With over 140 branches nationwide, Bank Islam continues to enhance its banking practices and services to meet the evolving needs of its customers.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]