Asian Development Bank (ADB) Leverages InetAsia’s Campaign Sherpa for Data Driven Optimization

Hong Kong, 29 November 2022 – Asian Development Bank (ADB) has announced the integration of InetAsia’s Campaign Sherpa into its suite of marketing tools. This collaboration marks a pivotal development in ADB’s efforts to harness data-driven insights for more effective outreach and engagement.

Campaign Sherpa, a cutting-edge performance marketing and auditing platform developed by InetAsia, offers advanced capabilities to track, analyze, and optimize digital marketing campaigns. ADB aims to improve its online visibility and engagement through precise, data-driven marketing decisions.

“ADB’s adoption of Campaign Sherpa represents a strategic move towards integrating more advanced marketing technology into their operations,” said Gregory Smyth, CEO of InetAsia. “Our platform will enable ADB to not only gather invaluable insights but also to act on these insights in real-time, optimizing their campaigns for the best possible outcomes.”

About Asian Development Bank (ADB)

The Asian Development Bank is a regional development bank established to facilitate economic development in Asia. The bank aims to improve the quality of life for people in its member countries by providing loans, grants, and expertise to promote social and economic development.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]