Prudential Malaysia Campaign Sherpa certified

Hong Kong, November 11th 2020 – Inetasia would like to extend congratulations to the Branding & Digital Marketing teams at Prudential Assurance Malaysia Berhad and the Prudential BSN Teams for successfully completing both Campaign Sherpa certification exams following Inetasia’s Search Engine Optimization (SEO) & Website Performance Auditing Workshop.

Campaign Sherpa’s ease of use and performance auditing features allowed the Prudential Malaysian teams to uncover issues that impacted website performance and Search Engine rankings generating actionable insights and data-driven marketing decisions. Campaign Sherpa comes with an enhanced learning library, complete with targeted training that boosts employee skill base across SEO, Website Performance and User Experience. Campaign Sherpa training also improved KPIs across digital teams.

The workshop covered topics such as Improving SEO to increase Search Engine rankings and high value organic traffic, Enhancing User Experience to increase conversion rate, as well as a Live Q&A, Roadmap, and product support discussion. Staff that successfully complete the workshop receive certifications that are added to LinkedIn.

The Prudential Assurance Malaysia Berhad and the Prudential BSN Team were extremely pleasant to work with – very engaged, attentive, and enthusiastic during the workshop. We look forward to the next one with them!
– Whitney Olsen, Optimization Director, Inetasia

About Prudential Assurance Malaysia Berhad (PAMB)

Prudential Assurance Malaysia Berhad (PAMB) is a leading and innovative insurer, serving the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its branches, agency force and bancassurance distribution partners network nationwide.

Its purpose is to help people get the most out of life by making healthcare affordable and accessible, protecting people’s wealth and growing their assets, and empowering its customers to save for their goals.

PAMB was established in Malaysia in 1924 and is a subsidiary of Prudential plc, which was founded in London in 1848. Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa.

About Prudential - PruBSN

Established in 2006 through the licence awarded by the Central Bank of Malaysia, PruBSN today is the country's leading Takaful operator who provides financial security to the Malaysian population and their families.

Premised on the concept of ta`awun (co-operation and mutual assistance), PruBSN offers a wide and growing range of family takaful products, covering life and medical protection, savings, education and corporate, all of which are governed by the requirements of shariah law.

Today, PruBSN has over 17,000 Takaful Agents who serve the evolving health and protection needs of more than 1,000,000 Malaysians and their families. Driving on our ‘Takaful For All. For Life’ proposition, we strive to build a strong and lasting impact to help develop Malaysia through protection of wealth and investment in capital markets, while realising our vision of being the first choice takaful provider for our people and communities.

Such rapid growth is a direct result of our customer-centric approach, multi-distribution channel strategy, innovative solutions and technological leadership.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]