Inetasia To Design Cutting Edge Website For Lifestyle Hotel Residence G

Hong Kong, 15 November 2012 – With its new lifestyle hotel Residence G Hong Kong fast taking shape in Kowloon’s bustling Tsim Sha Tsui district and nearing its 2013 opening, GCP Hospitality has again turned to leading Asia-based internet consultancy Inetasia to create a dynamic and stylish website that will do the new property proud.

Inetasia is the same firm behind the development and launch in July 2012 of the Unplugged Edition website that features a collection of lifestyle boutique hotels in China, Hong Kong, Thailand and Myanmar including Residence G Hong Kong. Along with promoting these properties, the site incorporates a customised booking tool developed by Inetasia through which room reservations can be made and confirmed at the hotels.

Inetasia takes a flexible business-driven approach to website development and optimization, and its first priority will be to sit down with GCP Hospitality and the Residence G Hong Kong team to clearly establish and define their online goals. From there, Inetasia’s website designers, online content distribution and online marketing experts will develop a complete online solution that is custom-tailored and geared specifically to achieving those goals.

A key element of the Residence G Hong Kong website will be integration, which is central to Inetasia’s website development strategy. The website will be fully integrated with Webtrends, the world’s leading web analytics solution, for accurate and actionable results. All the coding will be search engine friendly for search engine optimization and effective search engine marketing, and content syndication services will help secure higher search positions for targeted key phrases thatand lead to more website traffic and conversions.

“The integration with Webtrends will provide Residence G Hong Kong with valuable web analytics data, delivering the hotel business intelligence on how visitors use its site. This is essential to getting the most out of an online presence that seeks to attract, retain and achieve visitor conversion”, said Inetasia CEO Gregory Smyth.

When it opens in 2013, Residence G Hong Kong will offer guests a cutting edge, in-vogue style accommodation experience in which the emphasis is on a ‘vibrant lifestyle’. Its 43 chic guestrooms will range from deluxe to loft-style penthouse and come in the categories of Good Room, Great Room, Greater Room and Greatest Room. The hotel’s location sees it conveniently close to the popular shopping and dining hotspot that is Nathan Road, as well as Kowloon Park and Tsim Sha Tsui MTR (Mass Transit Railway) station.

“Naturally, Residence G Hong Kong wants a cutting edge website to suitably reflect the cutting edge accommodation experience it will offer – a dynamic online presence that will shine bright and stand out in the congested and sometimes daunting marketplace the web is today”, said Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]