China Light And Power Shines With Inetasia’s Webtrends Deal

Hong Kong, November 2008 – Hong Kong’s China Light & Power news-events has renewed its Webtrends agreement with Inetasia, a leading Asia based independent Internet consultancy.

As companies move more and more of their marketing initiatives online, the need to accurately track and analyze results is crucial. The customized, drill-down reports produced by Webtrends will allow China Light & Power to accurately assess how visitors use its website and determine the effectiveness of marketing campaigns.

“We are happy to continue assisting China Light & Power with its web analytics requirements,” said Gregory Smyth, founder and CEO of Inetasia. “Webtrends provides reports that give detailed, actionable business intelligence about how customers interact with its website and online marketing initiatives.”

Webtrends enables companies to refine online marketing strategies for maximum effectiveness.

Inetasia provides a complete end-to-end solution, starting with the analysis of China Light & Power’s business requirements for online initiatives. These requirements are then matched to key metrics that the organization can use to measure ongoing performance and success.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]