Hong Kong Tourism Board (HKTB) Enhances Customer Insight and Analytics with Amplitude powered by InetAsia
Hong Kong Tourism Board (HKTB) Enhances Customer Insight and Analytics with Amplitude powered by InetAsia
Hong Kong, 19 May 2023 – InetAsia, a leader in integrated marketing technology and data-driven optimization strategies, has successfully implemented Amplitude for the Hong Kong Tourism Board (HKTB).
This strategic enhancement is set to revolutionize how HKTB leverages customer behavior data to optimize their digital marketing efforts and enhance visitor experiences.
By integrating Amplitude’s sophisticated analytics capabilities, HKTB can now gain deeper insights into visitor preferences and behaviors, enabling a more tailored and effective marketing approach. This advanced solution provides the tools necessary to analyze vast amounts of data in real-time, offering actionable insights that drive marketing success and visitor engagement.
Gregory Smyth, CEO of InetAsia, commented on the collaboration, “With the integration of Amplitude Professional Service, the Hong Kong Tourism Board is now equipped to harness the full potential of their data to significantly enhance their marketing strategies. This is a perfect example of how advanced marketing technology can transform the tourism industry. We are thrilled to provide the HKTB with these cutting-edge tools to not only meet but exceed their digital marketing goals.”
About Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to marketing and promoting Hong Kong as a premier global destination. HKTB focuses on strategic tourism development, brand-building, and creating world-class visitor experiences by leveraging data insights and digital engagement strategies.
For more information, visit www.discoverhongkong.com.
About Inetasia
Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.
Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more
For More Information: please contact Gregory Smyth, CEO [email protected]
